Prince Harry is allegedly “not overly happy” with his wife, Meghan Markle, using their kids to promote her brand, As Ever.

Matt Wilkinson, a royal editor at the Sun, claimed the Duke and Duchess of Sussex are not aligned when it comes to sharing photos of their children, Prince Archie, 5, and Princess Lilibet, 3, on social media.

“My understanding of this is that up to a certain stage Harry would much rather his children were not seen,” Wilkinson said on Friday’s episode of “A Right Royal Podcast.”

“He doesn’t want them to be [photographed],” Wilkinson added. “He’s got this idea that if he takes them outside of Montecito, that there is a hoard of us out there trying to take photos of his kids.”

On the flip side, the journalist claimed, “Meghan grew up in California, she once said she would like to have a more California-style lifestyle, take them down the beach, go out, do stuff.

“She doesn’t want to hide them away.”

Although Wilkinson noted that Markle doesn’t show her kids’ faces, he claimed she was using them to display her brand as a mother and “homemaker.”

“Harry is probably not overly happy,” he alleged.

Reps for Harry, 40, and Markle, 43, did not immediately respond to Page Six’s request for comment.

The “Suits” alum has shared more glimpses of Archie and Lilibet in recent months while promoting her new lifestyle brand.

In February, she took to Instagram to share a video of the kids making desserts on Valentine’s Day.

The following month, she posted a sweet photo of her daughter and Harry relaxing on a boat.

A few weeks later, she showed off her kids’ red hair as they posed in the garden in an As Ever promo shot.

Archie and Lilibet, however, did not make an appearance on Markle’s Netflix series, “With Love, Meghan,” which premiered in March.

Harry, meanwhile, made a brief cameo.