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Snapchat is now offering a way for consumers to try on fashion finds before they purchase and without anyone having to ship anything. Snapchat is an app that had a slow start in 2011, but since then, it has gained a lot of popularity, especially with the younger crowd. To break it down, Snapchat allows its users to ‘snap’ a picture or video and share it with their approved friends list. Once it’s viewed, however, it disappears. The same goes for Snapchat messages.
Another unique feature of Snap is Lens Studio. This is an application designed for artists and developers, like a creative studio. These users are able to create augmented reality (AR) experiences for Snapchatters. AR is taking computer-generated images and placing them into the real world. For instance, having a shark in your living room. AR is also the feature that allows customers to try before they buy Amazon Fashion Eyewear. This article will give you all the information on how you can get started trying-on Amazon eyewear on Snapchat right now!
Virtual Try-On Experiences
Snapchat has rapidly expanded its augmented reality capabilities and turned it into something truly amazing. Through virtual try-on (VTO), Snapchats daily user base of 363 million consumers can now try on thousands of pairs of Amazon Fashion Eyewear styles from top designers like Oakley, Costa Del Mar, Persol, and more.
As always, Amazon makes it a very easy process to click and get them shipped. To create a seamless shopping experience, Amazon and Snap partnered to establish 3D asset standards, enabling Amazon’s extensive library of assets to be easily integrated with Snap’s AR Try-On Technology. Snapchat users can find the new Amazon AR shopping lenses on the @amazonfashion public profile within the Snapchat app.
Creating an esthetically consistent shopping experience is crucial for any company, and Amazon and Snap were happy to team up to establish 3D asset standards to help make that happen. For this partnership, Amazon’s 3D Asset technology, a service that can be extended to industry partners, works with Snap’s Lenses to allow 3D assets and product information to be shared, as well as dynamically updated, providing shoppers up-to-date selection, product details, and availability.
“With the combined innovation and technology between Snap and Amazon, we are unlocking exciting and fun new try-on experiences for hundreds of millions of Snapchatters. AR eyewear is just the first step in our partnership, and we can’t wait to continue our innovation together,” said Ben Schwerin, SVP of Partnerships, Snap Inc.
They’ve Only Just Begun
Snapchat and Amazon have created an AR/VTO experience with eyewear. Amazon loves to join in on the fun whenever possible. Their main goal is to make things convenient. They will get it to you the next day, if not sooner; the prices are reasonable, and now you can try it on quickly first. That just seals the deal.
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No, this is not a brand new technology. Others have tried this before. Companies like LensCrafters, Puma, and MAC Cosmetics have all made use of the virtual try-on technology. There is one big difference, though. Amazon is one of the most recognizable brands in the world, responsible for $386 billion in revenue in 2020, and is quickly on its way to a $2 trillion market cap.
Amazon Has Experience To Lean On
Prior to Amazon launching its AR try-on feature with Snapchat, the e-commerce conglomerate introduced something similar for shoes. In June, Amazon launched its augmented reality shopping tool for shoes from brands like Adidas, New Balance, Puma, and Reebok within the Amazon Shopping app. And even before that, in December 2020, they launched virtual fit technology through a “Made for You” sales portal.
Snapchats Part
Snapchat, for its part, has been aggressively enhancing its augmented reality (AR) features in order to attract even more brands and enable even more shoppers to test products before buying them. In May, the social network released several AR tools to help brands use its technology within their own applications, create augmented reality assets, and add their product catalogs for shoppers. These new features have been extremely popular with brands, and it’s no surprise, after all, AR is a unique way to interact with a brand’s product and sell it in a way that’s never been done before.
In June, social media app Snapchat released a survey it commissioned from leading AR agency Alter Agents. The survey results found that an impressive 80% of respondents felt more confident when they used AR tools to visualize products before buying them. These findings indicate that there is a clear desire among consumers for brands to use AR technology in order to visualize products before buying them, and that Snapchat is leading the way in this regard.
Other brands and retailers like Walmart, American Eagle, Gucci and MAC Cosmetics have used the social platform’s lenses to allow shoppers to try on make-up, shoes and clothing, among other purposes. Ahead of Halloween, Snapchat partnered with Disguise to let shoppers try on Halloween costumes within the app from franchises like “Harry Potter.” This is just one of the many ways that Snapchat has been used to make shopping more fun and accessible for consumers.
