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Taylor Swift routinely goes triple platinum and can sell out a stadium tour in a matter of minutes, but not even the ten-time grammy winner could save “Amsterdam.” The highly anticipated film, which also stars Robert De Niro, Ana Taylor Joy, and Zoe Saldana, opened on October 7 and bombed at the box office. Over opening weekend, the film earned $6.4 million — nothing in comparison with the reported $80 million budget, per the Daily Mail.
For Swift, this is an all too familiar loss. Not only was “Cats” widely panned by critics, but it also lost a whopping $100 million when all was said and done, per Variety. “Amsterdam” is still in theaters, so there’s no way to know its final numbers, but when the additional multimillion-dollar advertising expenditures are tallied up, the net loss could be on par with “Cats.” Despite the poor box office performance, “Amsterdam” has played better with critics than “Cats” ever did, though. The New Yorker called it an “exemplary work of resistance cinema.” Other outlets were more even-handed, with The Guardian giving it two stars and lamenting the complex plot.
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As ever, Swift managed to come out on top. She appeared in the film only briefly, with a comedic performance that GQ called “appreciable.” Moral of the story? If you want a meme-worthy ten-minute cameo call, Swift, just don’t expect her record sales to translate to ticket sales.