Maureen Callaghan recently criticized Meghan Markle’s lifestyle brand, As Ever, on her YouTube show. The American journalist suggested that the duchess’s business ventures might be failing due to rapid expansion without a solid understanding of the market.

During the show, Callaghan remarked, “This is like when entrepreneurs appear on Shark Tank and are told, ‘You expanded too quickly without understanding your market, your customers, the marketplace, the competition, or even your purpose, so you’re going to struggle to sell that stock. For these reasons, I’m not investing.’”

Callaghan then read an email from a viewer alleging that Meghan was struggling with unsold inventory, despite claims that each product release sold out instantly.

She continued, “Back to the email… it’s really quite startling. ‘I can’t understand why Meghan insists that everything sells out immediately when there are thousands of unsold units sitting in storage.’”

Callaghan shared a screenshot from a Reddit post, purportedly showing the remaining stock numbers, and noted, “The figures are absolutely astonishing.”

The journalist went on to claim that Meghan “cannot move merch to save her life and has no clue” as she continues to act as though “everything’s great”.

The lifestyle brand, created by the 44-year-old mother of two, features a collection of products “inspired by her long-lasting love of cooking, entertaining, and hostessing with ease,” according to its website. However, users flocked to Reddit after a glitch on the website appeared to reveal the true numbers of product stock.

One social media user added a list of the alleged remaining inventory for “every product” on the As Ever website after pretending to place 200,000 units of each item in their cart.

Per the Reddit list, the website at one point displayed more than 220,000 jars of jam left in stock, as well as approximately 32,000 available jars of honey, nearly 90,000 available candles, about 80,000 tins of flower sprinkles and roughly 79,200 bottles of wine.

“This is hysterical!” one person wrote, while another added: “I still can’t believe she left the Royal Family to become a drop shipper.” “I wonder if the early sell-outs of products made her overconfident,” one person tweeted. “Me thinks she ordered way too much,” another user joked. “Good thing those products don’t have an expiration date,” a third quipped.