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On November 15, the presale for the coveted “Eras” tour went live on Ticketmaster. Fans immediately ran into problems with the seller’s Verified Fan system. When the presale began, fans claimed that their Verified Fan codes didn’t work and the website was crashing, per CNN. In response, Ticketmaster released a statement blaming the issue on “historically unprecedented demand with millions showing up to buy tickets.”
Fans lambasted Ticketmaster, with one person tweeting: “this is such bulls***. y’all didn’t prepare effectively and you know it!! now we have to pay the price! i took off work for this,” adding “many other fans are in similar shoes.” Another fan pointed out how Ticketmaster was responsible for this debacle: “you’re the ones that sent the codes out. You knew how many presale tickets were going to be wanted. This is on you, not unprecedented demand.”
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U.S. Representative Alexandria Ocasio-Cortez even seemed fed up with the website, declaring in a Tweet (via The Hill): “Daily reminder that Ticketmaster is a monopoly, it’s merger with LiveNation should never have been approved, and they need to be reigned in. Break them up.” In fact, a lawsuit against Ticketmaster and LiveNation was filed in January 2022 for “predatory and exclusionary conduct” as a virtual monopoly, per Rolling Stone. The ticketing giant has drawn immense criticism over the past few years for its business practices, like demand-based pricing which has only made ticket prices skyrocket.
