Canelo Alvarez's recent deal with DAZN reportedly is the most lucrative in pro sports history
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Canelo Alvarez’s impressive boxing record speaks for itself – and so does his bank account.

The Mexican boxing star just signed a staggering deal with DAZN worth $365 million (£278m) over five years, reportedly the largest contract in sports history.

But just who is Canelo Alvarez? How has all his success in professional boxing impacted his overall net worth? Here’s a look at the boxing star, including his recent record-shattering deal with DAZN.

Canelo Alvarez's recent deal with DAZN reportedly is the most lucrative in pro sports history

Canelo Alvarez’s recent deal with DAZN reportedly is the most lucrative in pro sports history

Who is Canelo Alvarez?

Canelo Alvarez is a professional boxer who currently holds a 50-1-2 record.

He was born as Santos Saul Alvarez Barragan in Guadalajara, Mexico on July 18, 1990.

The younger brother of professional boxer Rigoberto Alvarez, he took up boxing at 13 years old and soon earned the nickname Canelo, Spanish for cinnamon, for his trademark red hair.

Alvarez won a silver medal at the Junior Mexican National Championships in 2004 and later became the Junior Mexican National Boxing Champion in 2005. At just 15 years old, he turned professional shortly after winning the championship and accumulating an impressive 44-2 record as an amateur boxer.

He made his professional boxing debut in October 2005 and amassed a 42-0-1 record until his sole loss to Floyd Mayweather in September 2013. Alvarez quickly recovered to win his next seven matches until drawing against Gennady Golovkin in September 2017, who he would later defeat in a rematch in September 2018 to win the WBA Super, WBC, lineal middleweight and The Ring titles.

Currently, Alvarez is ranked as the world’s top active middleweight boxer by BoxRec and is widely seen as one of the best counterpunchers in boxing today.

How old is Canelo Alvarez?

Canelo Alvarez is 28 years old.

He was born on July 18, 1990.

What is Canelo Alvarez’s net worth?

Per Celebrity Net Worth, Alvarez’s net worth is believed to be roughly $50 million (£38.1m).

Notably, this figure doesn’t include his staggering new $365 million (£278m) deal with DAZN, likely making his current net worth much higher.

How does Canelo Alvarez make his money?

Alvarez mainly draws his wealth from a combination of earnings in the boxing ring and endorsements

According to Forbes, his salary and earnings have totaled approximately $42 million (£32m) while he’s also racked up another $2.5 million (£1.9m) roughly from various endorsement deals, including with major brands like Under Armour, Everlast, Tecate and Hennessy.

Who is Canelo Alvarez’s wife?

Alvarez is not currently believed to be married.

He does have one daughter, Emily Cinnamon Alvarez, from a prior relationship.

Canelo Alvarez’s DAZN deal

On October 17, 2018, it was announced that Alvarez signed a whopping $365 million (£278m) deal with DAZN for 11 fights over a five-year span until 2023.

The massive contract is reportedly believed to be the most-lucrative in sports history, topping the 2017 deal made by Major League Baseball star Giancarlo Stanton to join the New York Yankees.

The record-breaking deal comes in the wake of the news that HBO would no longer show professional boxing after 2018.

Alvarez’s first fight on the streaming service will be on December 15 at Madison Square Garden in New York City, where he’ll be taking on Rocky Fielding.

Speaking to ESPN regarding his massive new contract, Alvarez said: ‘Being part of this historic deal will require me to prepare myself even more and offer fans even better performances. At the same time, I am humbled to be selected to lead this new vision for the sport of boxing, which will without a doubt be for the benefit of the fans.’

He added: ‘It’s very important for me to give the fans the biggest fights and the most important fights and I promise you I will always do that. The December fight with Fielding is a dangerous fight.

‘I am moving up in weight, and I don’t know how my body will feel. But I always want to take on challenges and I am very happy my fans will be able to see me fight for a small cost.’

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