Rihanna took on a unique disguise as she donned a tree-inspired look to headline her newest campaign for FENTY x PUMA this Tuesday.
The 36-year-old music icon sported a green bodysuit embellished with branches and leaves, highlighting her collaboration with the renowned sportswear brand.
Captured in photos by Philippa Price, Rihanna seamlessly merged with the environment to showcase the Creeper Phatty Earth Tone sneakers.
In another nature-inspired ensemble, she later swapped into a leafy top paired with brown cargo pants.
The original Creeper, first launched in September 2015, offered a stylish platform twist on PUMA’s classic Suede sneaker.
Rihanna, 36, camouflaged herself as a tree as she fronted her latest campaign for FENTY on Tuesday
Posing for photos shot by Philippa Price, she blended in with her surroundings to model the Creeper Phatty Earth Tone sneaker
The Creeper Phatty, Rihanna’s newest iteration of the shoe, is ‘bigger, bolder and badder than ever’ with an oversized design and stacked gum sole.
The exclusive Totally Taupe colour way of the FENTY x PUMA Creeper is available exclusively at PUMA.com, while the Green Fog and Warm White colours launch on April 25 at 10 EST worldwide on PUMA.com, PUMA stores and global retailers including Foot Locker, JD Sports and Zalando.
Rihanna oozed style as she sported an oversized cream ensemble and debuted a dramatic blonde fringe at the launch of her new Fenty x PUMA trainer collab.
The singer has brought out several styles of trainers with the sports brand – and on Wednesday she celebrated her most recent launch at Tobacco Dock in London.
For the launch, Rihanna stunned in an oversized cream wool coat with grey pleated trousers and a matching shirt, accessorising with Balmain Jolie Madame bag.
Rihanna showed off a striking new hair-do with her long, bleached blonde styled poker straight and a choppy fringe sitting above her eyebrows.
The collaboration comes after she announced that her brand Fenty Beauty will now be available in China.
It’s a huge business move for the star, with China now the second-largest beauty market in the world behind the US.
The Creeper Phatty, Rihanna’s newest iteration of the shoe, is ‘bigger, bolder and badder than ever’ with an oversized design and stacked gum sole
Rihanna oozed style as she sported an oversized cream ensemble at the launch of her new Fenty x PUMA trainer collab in London on Wednesday
Rihanna is already considered America’s youngest self-made female billionaire. Her estimated net worth is around $1.4 billion, which is mainly a result of the success of the cosmetics company.
In the announcement video, she said, ‘China – I am thrilled to share the great news… on April 1, Fenty Beauty will officially land.
‘China has such a rich culture that has always inspired me and I cannot wait to share Fenty Beauty with all of you, celebrating your unique beauty.
‘Thank you guys so much for making my dream come true and I can’t wait to see you soon,’ the Work songstress finished.