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Gucci and Harry Styles are being slammed for their recent campaign where the As It Was singer was dressed in a teddy bear shirt.
Here is everything you need to know.
Gucci ad featuring Harry Styles in toddler ad sparks backlash amid Balenciaga controversy
Harry Styles and Gucci are raising eyebrows online with their recent ‘HA HA HA’ campaign ad photos.
In one of the pictures, Styles is seen posing alongside a toddler-sized mattress while dressed in a t-shirt that had an angry-looking teddy bear printed on it.
For those unversed, Gucci’s ad campaign comes a few weeks after its sister brand Balenciaga got involved in a child imagery scandal.
Meanwhile, Styles starred in the ad campaign in a variety of outfits and different props. However, it is important to note that the images were published on 2nd November, which is several weeks before Balenciaga’s ad controversy.
Moreover, in one of the images, the 28-year-old artist is shown caressing and carrying a child-sized mattress. Also, there is a follow-up video where Styles seemingly appears to be dressing and undressing.
Netizens react to Harry Styles’ Gucci campaign
Multiple users have taken to Twitter to point fingers at ‘disturbing symbolism’ in the recent Gucci ad campaign that features Harry Styles.
Furthermore, Controversial social media personality and Twitter user @OliLondonTV discussed the campaign in a social media post.
He said, ‘Harry Styles is wearing a T-shirt with Rabbits (symbol of P*dophilia) he also has his pants unzipped Coincidence. Or are they laughing in our faces?’
I just discovered some disturbing symbolism in Guccis new ‘Ha Ha Ha’ collection
Gucci is owned by same company as Balenciaga
Harry styles is wearing T-shirt with Rabbits (symbol of Pedophillia ) he also has his pants unzipped
Coincidence. Or are they laughing in our face? pic.twitter.com/UwI1dVno1x
— Oli London (@OliLondonTV) December 19, 2022
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In addition, Alexandra Gucci Zarini, the great-granddaughter of Gucci’s founder, Guccio Gucci, also condemned the ad.
She shared pictures of Styles in the campaign and outlined the post with a caption that read, ‘@gucci Why would you create a ‘performance piece’ with a toddler’s mattress and an adult man?’
Additionally, she continued, ‘My concerns are that there seems to be a common ideology across Kering’s Fashion Houses.’
“Why would you create a ‘performance piece’ with a toddler’s mattress and an adult man?” Alexandra Gucci Zarini wrote on Instagram. “My concerns are that there seems to be a common ideology across Kering’s fashion houses.”
Ugh, so lowbrow to even notice this stuff
— Pedro L. Gonzalez (@emeriticus) December 19, 2022
Meanwhile, many other users shared their dissatisfaction over Gucci’s ‘HA HA HA’ campaign ad photos.
Hahaha um this is a reach, this is a single mattress, you thought of it as a child’s mattress, and that is an adults t shirt, you thought of the childten connection, and then made it weird. That says mire about you doesn’t it?
— Ginny Marriott (@Ginn2theE) December 18, 2022
A user wrote, ‘What in the Balenciaga is going on here? Wake up, people!’
Another chimed in saying, ‘Why is a toddler bed in this? Why the teddy bear shirt? What is the angle? Aside from strange?’
Someone else shared, ‘Why does #gucci have Harry Styles, a grown man posing with a child’s mattress and a pink teddy bear t-shirt? I’m not loving this.’
Why does #gucci have Harry Styles, a grown man posing with a child’s mattress and a pink teddy bear t shirt? Im not loving this. pic.twitter.com/1Fc2kIDcjN
— Gillian McKeith (@GillianMcKeith) December 18, 2022
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