Chicago police are investigating the fatal shooting of a man as he broadcast a Facebook Live early Wednesday evening.

Kevin Watson, 42, was about 11 minutes into his livestream — discussing some kind of dispute regarding club promotion and owners and security that apparently took place the night before — when someone approached the vehicle where he was filming in the West Side Austin neighborhood.

“What’s up, bro? What’s up?” Watson says, looking out the window. Then, “Hell, no,” he says as he gets out of the car. Seconds later, a single gunshot is heard.

The gunman is not seen in the video. Some Facebook comments said that Watson was killed for the silver “Tugg” chain he was wearing, but police have not mentioned a motive.

Police told WLS the shooter approached in another vehicle. Seconds after the gunshot, a car door is heard closing and a car speeds away before bystanders begin approaching Watson and his car.

Watson’s cousin, Jacquezz Smith, told the station Watson had just left the liquor store where Smith worked, saying if he’d known what was about to happen, “I wouldn’t have let him walk out of the store.”

“He was a good man. No matter what he done, he helped people, you know?” Smith said. “He helped me get this job in here.”

Family said Watson leaves behind a 6-year-old son. Police have not announced any suspects or arrests.