Alla Verber who was recognized as the most powerful fashion icon in the Russian Fashion industry passed away at the age of 61. She had an untimely death following a food allergy after trying seafood at dinner in 2019. She had served as the president of Russia’s largest luxury goods group called Mercury.

For Mercury, she gave her 25 years and plus 15 years for TsUM as a fashin director after Mercury bought it. She had introduced several top international brands like Chanel and Gucci in Russia. At the time of her death, she was married to her businessman husband David Averbakh. Let us scroll over to know more details of her personal and professional life.

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Alla Verber
Caption: The Russian fashion retailer, Alla Verber.
Source: YouTube

Alla Verber: Bio, Family, & Career

As described the God of Fashion in Russia was born on 21 May 1958, in Leningrad, as St. Petersburg was known during the Soviet era. She was the daughter of her supportive parents who emigrated to Montreal, Canada. No information on her siblings and early life on the web.

Her parents later emigrated to Montreal in 1976, when she was 18. However, the delay in obtaining her visa prevented her to join her parents, as a result, she spent a year in Rome. During this time, she exposed herself to European luxury brands which inspired her to pursue a fashion career though her father had wanted her to be a dentist.

On arrival in Montreal, she graduated from college in Canada. She later worked as a retail buyer and then opened her own boutique, Katia of Italy, in Toronto. A Canadian company recruited her as an executive in the early 1990s to help it open Trading House Moscow on the fashionable Kutuzovsky Prospekt.

After that, he joined the Mercury Group in 1995 which help her widely to gain popularity as the most powerful woman in Russian fashion during the wake of the dowdy Soviet era. Further, she introduces top Western brands modernizing top department stores in Russia.

Alla Verber: Personal Life & Husband

At the time of his demise, she had married a businessman, David Averbakh. Her husband David is the president of a large company that produces food. She previously had married his first husband whose identity had not been aware in the media. From her first marriage, she had welcomed her daughters, Catherine and Katia Verber.


She died at the age of 61, on 6 August 2019, during a vacation in the seaside town of Forte Dei Marmi in Tuscany, Italy. As reported, she had learned that she had a blood cancer decade ago. According to reports, the cause of her death was anaphylactic shock caused by sepsis, which led to organ failure and a heart attack. She had initially been hospitalized for blood poisoning and diagnosed with sepsis.

Caption: Alla Verber, the former president of the Russian fashion luxury company, Mercury.
Source: YouTube

How Much Alla Verber Earned Throughout Her Career?

As mentioned, she was described as the most powerful icon in the Russian fashion industry. From her career, she not only gained fame but also earned an immense amount throughout her career.

Also, she had been serving as the fashion director for both TSUM and Mercury, the largest fashion retailers company in Russia. Therefore, she had an estimated net of around $90 Million at the time of her death in 2019. On the other hand, her husband David who owns his business has been making a hefty amount from his business endeavors.

Alla Verber: Social Media Profiles & Body Measurements

She has a verified Instagram account @verberalla with 371k followers. Apart from that, she seems not to be available on other social media platforms like Twitter and Facebook.

She had an average body that stood to a height of 5 feet 4 inches or 1.64 inches. She had not provided information on her body weight or measurements of chest or waist. Further, she had gray eyes color with dark brown hair color.

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