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HomeEntertainmentGap’s New Bliss Fragrance Is a Gourmand Dream—Now 40% Off

Gap’s New Bliss Fragrance Is a Gourmand Dream—Now 40% Off

With the holidays approaching, Gap Beauty has captured the comforting sensation of pulling on your favorite cozy sweater—and turned it into a fragrance.

Bliss, the brand’s first gourmand fragrance, has arrived alongside Gap Beauty’s expansion into body care. Sweet-scent fans will find plenty to love in this warm, inviting launch, which is made for wearing throughout fall and beyond. Here are the fragrance notes to expect with every spritz:

Over the summer, Gap Beauty brought back several beloved ’90s fragrances, including Dream, Grass, Heaven and Om. The lineup also welcomed the new scent Harmony. Now, the addition of a gourmand fragrance gives the collection an especially indulgent new direction.

It’s easy to see why this understated launch has us just as captivated as the rest of Gap’s recent offerings—from Hailey Bieber-backed jeans and Y2K-inspired stripes to the affordable “it girl” bag shoppers can’t seem to get enough of.

Consider this your invitation to get Bliss-ed out. Better yet, the fragrance is currently included in Gap’s Friends & Family 40% off sale.

Shop the complete Bliss collection, along with the brand’s new holiday sets, below.