A recent study conducted by Common Sense Media (CSM) has sparked concern over the influence of online platforms on teenage boys’ perceptions of masculinity.

The research reveals that 69% of boys aged 11 to 17 frequently encounter “problematic digital masculinity” content, often without actively seeking it out. This material typically promotes narrow stereotypes, such as the notion that “real men” must be muscular, emotionally stoic, wealthy, and unyielding.

“It glorifies a stereotype that values only the so-called ‘hard side’ of boys,” explains Dr. Niobe Way, a developmental psychology professor at New York University and study advisor, in a recent Parents interview. “Boys are being encouraged to reject stereotypically feminine traits, valuing only half of their humanity.”

According to researchers, algorithms are significantly influencing the messages boys receive about masculinity. Nearly 70% of those surveyed indicated that such content appeared on their feeds without any search initiation, with platforms like TikTok, YouTube, and Instagram being the primary sources.

This digital content ranges from seemingly harmless posts about fitness and self-confidence to more harmful material that reinforces outdated gender roles, such as the belief that women exploit their appearance for advantages or that men face unjust treatment compared to women.

The research finds that being exposed to this type of messaging is taking an emotional toll on boys. According to the findings, boys who frequently encounter this digital masculinity content are:
• 67% more likely to avoid discussing feelings
• 50% more likely to hide hurt emotions
• 40% more likely to believe that sharing worries makes them look weak

The findings also link high exposure to this content with lower self-esteem and higher loneliness.

Researchers call this a “masculinity curriculum,”one being quietly taught by social media algorithms. Many boys described feeling pressure to hide emotions or act confident, even when struggling inside.

Still, experts say there’s reason for hope. Most boys in the study said they care deeply about others and want to form meaningful relationships. They’re also more likely to turn to their parents for help than to anyone else, a reminder that family support still matters.

“Boys need positive connections for their mental health — they tell us that directly,” says Dr. Way. “If they don’t find it, their mental health suffers.”

Experts recommend that parents keep the conversation open by asking what kind of content their kids see online and how it makes them feel. Encouraging emotional expression, setting healthy tech boundaries, and modeling empathy at home can help counter the messages boys absorb on social media.