Gwyneth Paltrow doesn’t let ski accident trial get in the way of promoting Goop

It’s business as usual for Gwyneth Paltrow as the lifestyle guru continues to promote Goop amid her ski crash trial that has taken the internet by storm.

Paltrow, 50 – who was recently blasted by a journalist who thought she was a ‘snotty so-and-so’ after an interview – took part in a flashy ad campaign to support the launch of her brand’s new ‘brightening eye cream.’

The Oscar winner looked radiant in the BTS video that showed her at the center of a photoshoot.  

Captioning the post, Gwyneth and her team wrote: ‘Behind the scenes of our new Vita-C Brightening Eye Cream shoot. Link in bio to shop or visit @sephora @sephoracanada.’

Retailing for $58, Goop’s miracle eye cream promises to deliver ‘depuffing, color-correcting, and brightening benefits right away,’ according to the brand’s website.  

Charging ahead: It’s business as usual for Gwyneth Paltrow, 50, as the lifestyle guru continues to promote Goop amid her ski crash trial that has taken the internet by storm

Her latest product: Paltrow took part in a flashy ad campaign to support the launch of her brand’s new ‘brightening eye cream’

The post comes after day six of Paltrow’s viral courtroom battle, which saw her attorney read statements from her children Apple, 18, and Moses, 16, about the 2016 collision that allegedly left retired optometrist, 76, Terry Sanderson with a brain injury. 

In the courtroom Paltrow wore black leather culottes, a pink blouse with an 80s-style oversized necktie and sat with her lawyers sipping green juice from a bottle. 

The resort where she allegedly hit Sanderson ‘covered up her bad conduct’ because of her celebrity, it was claimed at the proceedings. 

Attorneys for Sanderson – who’s suing Paltrow for $300,000 – accused Deer Valley Resort in Utah of pandering to the actress because she was a ‘big spender’ who blew $8,980 on ski lessons for her children. 

They claimed in court that the resort gave a ‘wink and a nod’ to her hitting Mr Sanderson by saying it was his fault in a report from the crash scene. 

The allegations were denied by a manager for Deer Valley, and the ski instructor who was first on the scene.

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The retired optometrist claims he suffered four broken ribs and a permanent brain injury that has dramatically changed his personality for the worse.

Apple was the final witness to appear – though not in person – as her testimony was read by one of Paltrow’s lawyers.

Glowing: The Oscar winner looked radiant in the BTS video that showed her at the center of a photoshoot

BTS moments: Captioning the post, Gwyneth and her team wrote, ‘Behind the scenes of our new Vita-C Brightening Eye Cream shoot. Link in bio to shop or visit @sephora @sephoracanada’

Pricey promises: Retailing for $58, Goop’s miracle eye cream promises to deliver ‘depuffing, color-correcting, and brightening benefits right away,’ according to the brand’s website

Center of attention: The Shakespeare in Love star was the focal point of her glamorous ad campaign, which paired her with two stunning models

Legal eagle: The Goop promotion comes after day six of Paltrow’s viral courtroom battle

Support system: Paltrow’s attorney read statements from her children Apple, 18, and Moses, 16, about the 2016 collision that allegedly left retired optometrist, 76, Terry Sanderson with a brain injury

Apple told the court the first she knew of the collision was when an angry Paltrow arrived at the lodge 10 minutes later, ranting that an ‘a hole’ had skied into her.

Meanwhile in his statement, Moses said he didn’t see the collision and was skiing with his instructor Eric. 

Although the children did not appear in person, Paltrow’s attorney Steven Owens said her husband Brad Falchuk, 52, may still be called before the trial ends at noon on Thursday. 

Paltrow is counter suing for a token $1 plus legal fees in the case, which her lawyers say is ‘total BS.’