During an emotional September 2024 segment with her co-anchors, Hoda Kotb announced her departure from NBC’s Today after 17 years. She explained that, after turning 60, she wants to spend more time with her daughters, Haley and Hope. Kotb’s news surprised her coworkers. Now that we know more about her plans, however, it makes sense that she’s ready to move on — and make a lot of money doing so.

Kotb’s announcement that she was leaving Today was met with touching reactions from co-anchors and fans. Savannah Guthrie expressed her admiration and support, calling Kotb “a sister for life.” Jenna Bush Hager, who co-hosted the fourth hour with Kotb, got emotional, saying how much Kotb had inspired her personally and professionally. At first, Craig Melvin thought NBC was forcing out Kotb, claiming that “no one leaves these jobs on their own.” But he later walked his statement back, praising her decision.

Kotb’s final day on Today was January 10, 2025. Melvin received a promotion to co-anchor alongside Guthrie. Hager pivoted her fourth-hour show to become Today with Jenna & Friends, featuring a rotating cast of guest hosts. As her co-anchors moved on, Kotb visited The Kelly Clarkson Show to announce her wellness app and company, Joy With Hoda, which will focus on retreats, a podcast, and “all kinds of things that we can get together [and do].” Kotb, elaborated, “… Something that when you leave, you’ll go like, ‘Oh my gosh, I feel transformed. I feel different.’”

As fans anticipate the next stage of Kotb’s professional life, a source stepped forward to tell Us Weekly about another element of the TV personality’s future. “She’s going to earn way more than she did at the Today show,” they disclosed. “Now that she’s not full-time at NBC, Hoda’s going to be working with brands and can be paid to endorse them. She also could make several hundred thousand dollars for speaking engagements on subjects like, ‘changing your life at 60.’”

At this point, Hoda Kotb’s estimated net worth is $30 million, according to Celebrity Net Worth. However, her wellness company and podcast, Making Space with Hoda Kotb, will boost this value significantly. The podcast, which focuses on inspirational stories of resilience and growth, has achieved a 4.9 out of 5-star rating from over 11,400 listeners on platforms like Apple and Spotify.

As if Kotb’s post-anchor plate isn’t full enough, she signed a new agreement with Today to cover the next two Olympics as well as occasional segments as a “supporting character,” the author told Page Six. Serving as a special correspondent for NBC, the 60-year-old explained, “We talked about doing something every four to six weeks, just a little something.” As Us Weekly’s source states, “the sky’s the limit” for the beloved journalist.