Taylor Swift and Travis Kelce, now often described as America’s “royal couple,” have taken a significant step in publicly celebrating their relationship. On July  24, 2025, Kelce posted a carousel of 13 never-before‑seen snapshots on Instagram — his first-ever appearance of Swift on his feed — with over half the images capturing their time together during the offseason. That personal gesture sparked a flood of excitement online and underscored the degree to which their connection has deepened. Now, new rumors suggest Swift was just filming a secret music video. Here’s what to know amid reports that the couple is “serious.”

Taylor Swift was reportedly filming a ‘secret’ music video

Swifties are getting antsy for new music and content, and Taylor Swift plans to deliver. An insider told The U.S. Sun that Swift was recently working on a “top secret” new music video.

“Taylor was in Los Angeles on Thursday filming a new music video,” the source alleged. “It was so top secret that those working on set were not even allowed to hear the song, only the beat. Even though she’s been taking time off from touring and working a lot to spend time with Travis, there are still projects she’s working on, which will no doubt please fans.”

Fans can’t wait to hear more about what’s to come. Her most recent studio album, The Tortured Poets Department, dropped on April 19, 2024 — a sprawling 31‑track double album that shattered streaming records (with over a billion streams in its debut week), sold 2.61 million units in the U.S., and even saw Swift occupy the top 14 spots on the Billboard Hot 100 simultaneously. That summer, she integrated the album seamlessly into her “Eras Tour.” Swift debuted seven new tracks in a striking “Tortured Poets” segment that launched in Paris on May  9, 2024.

“The Eras Tour” wrapped on Dec. 8, 2024, in Vancouver after 149 stadium shows, becoming the highest-grossing concert tour of all time with over $2 billion in ticket sales. Of course, Travis Kelce supported Swift through it all, even appearing on stage with her.

Taylor Swift’s rumored music video comes amid reports that Travis Kelce is ‘serious’ about her

Taylor Swift and Travis Kelce have become one of America’s favorite couples. The pop queen and the football star support each other publicly, with Kelce visiting Swift on “The Eras Tour” and Swift watching Kelce’s games with the Kansas City Chiefs. On July 24, 2025, Kelce finally featured Swift on his Instagram. He posted photos from his offseason of them hanging out with friends, at concerts, and frolicking in the snow.

“Had some adventures this offseason, kept it 100,” he captioned the post.

An insider told People that Kelce’s choice to feature Swift at this time was purely intentional. And, of course, the NFL star published the post just a day or two before insiders discussed Swift’s new music video.

“They’ve been private in their own way, but this was his way of showing how serious things have become,” the source alleged. “They’re in a really solid place and more in sync than ever.”

Fans are speculating about the music video theme

Swifties can’t wait to hear more about Taylor Swift’s “top secret” music video. A fan on Reddit noted that one theory suggests the video could have a football theme to include Travis Kelce.

“Some theories going around suggest the video might have a football theme, maybe because of Travis Kelce,” a fan alleged. “Others say it could have a retro ’70s vibe based on one line in the original report, but none of that is confirmed.”

“Now that Taylor owns all her masters, it’s unlikely this video is for a re-recorded track,” they continued. “It really seems like something completely new is on the way.”

Another fan noted that all of Swift’s music videos are kept under wraps, so this information isn’t novel.

For more news and exclusive interviews, follow Showbiz Cheat Sheet’s Instagram.