The Kardashian-Jenner empire has long extended beyond reality TV, evolving into a powerhouse of personal brands and billion-dollar businesses. At the forefront are Kim Kardashian’s shapewear and apparel line, SKIMS, and Khloé Kardashian’s denim-focused fashion label Good American. While SKIMS has skyrocketed in value, recently earning a multi-billion-dollar valuation and expanding into menswear and retail partnerships, Good American has maintained steady success with a strong focus on body inclusivity and denim innovation. However, SKIMS is currently outpacing Good American in brand value by quite a large margin. And another celebrity is defeating both sisters with her brand.

Kim Kardashian’s SKIMS is making way more money than Khloé Kardashian’s Good American brand

Kim Kardashian’s SKIMS has rapidly emerged as the crown jewel of the Kardashian business portfolio, redefining modern shapewear and loungewear with sleek marketing, celebrity endorsements, and inclusive sizing. Launched in 2019, the brand has since been valued at over $4 billion. Strategic retail expansions and high-profile collaborations keep the value high.

In contrast, Khloé Kardashian’s Good American, which debuted in 2016, carved out a loyal following with its emphasis on body positivity and denim designed for all shapes and sizes. While Good American remains a respected and steadily growing fashion label, it hasn’t matched the explosive growth or cultural ubiquity of SKIMS. The difference lies not just in market timing and product categories, but also in SKIMS’ ability to position itself as both a luxury and an everyday essential.

The company ooShirts ranked the top 10 most successful celebrity-owned fashion businesses. Of course, Kim and Khloé’s companies made the list. SKIMS ranked second, with a brand value of $4 billion and $750 million in revenue. Good American ranked fourth with $166.7 million in revenue and a brand value of $3.2 billion.

A spokesperson from ooShirts commented on the findings. “Big partnerships, like the NBA deal with SKIMS, show how far celebrity brands can go — but real success still comes down to how often people actually buy the clothes,” they said. “The brands that last are the ones people wear every day, not just talk about online. A strong name can grab attention, but turning that attention into steady sales is what really sets top brands apart.”

Jessica Simpson’s The Jessica Simpson Collection beats both Kardashian sisters

Kim and Khloé Kardashian know how to bring success to their brands. However, they’re both getting bested by Jessica Simpson.

The Jessica Simpson Collection stands as one of the most unexpected yet enduring success stories in celebrity fashion. Launched in 2005, the brand quickly evolved from a small footwear line into a billion-dollar lifestyle empire, offering everything from clothing and accessories to luggage and home goods. Unlike many celebrity labels, Jessica Simpson’s collection resonated with everyday consumers. Simpson’s goods boast accessible price points, trend-driven styles, and a broad size range.

The study from ooShirts notes that The Jessica Simpson Collection has the highest brand value and revenue of the top 10 celebrity brands. Simpson’s company earns $1 billion in revenue and has a brand value of $1 billion.

Are Kim Kardashian and Jessica Simpson rivaling over their brands?

It’d be easy to assume that Kim Kardashian and Jessica Simpson would become sworn enemies over their rivaling brands and power in the industry. However, it appears they’ve become quite friendly. Simpson’s daughter, Maxwell Johnson, is reportedly close to Kim’s daughter, North West. Additionally, sources claim that Simpson and Kim have been bonding over their single status.

“Their daughters [North and Maxwell] are close friends, so that’s how they first bonded, but now they’re hanging out all the time and having a blast,” an insider told Life & Style. “Kim loves having Jessica around because she’s real, she’s funny, and she doesn’t take herself too seriously. And Jessica totally looks up to Kim. She finds her confidence super inspiring.”

For more news and exclusive interviews, follow Showbiz Cheat Sheet’s Instagram.