MTV UK has quietly been axed for production after three whole decades, as it is the latest casualty of streaming and social media.

The popular channel ‘will still have a presence’ but bosses state that there will be no more original music content, although generic US shows will be aired alongside the usual rolling music videos.

It first launched back in July 1997 and has since become a household name, loved by celebrities and fans alike thanks to groundbreaking reality shows like The Osbourne’s.

It is responsible for kickstarting the TV careers for many stars, including Love Island’s Maya Jama, Cat Deeley, Kelly Brook and Emma Willis.

Some notable cancellations include original series Gonzo and Fresh Out UK.

A source told The Sun: ‘Everyone at MTV is gutted. To say there has been a bloodbath of cuts would be an understatement.

MTV UK has quietly been axed for production after three whole decades, as it is the latest casualty of streaming and social media

‘Staff have been left in tears as some have been there for decades.

‘Those that are left fear more doom and gloom could be around the corner.’

Other shows that are likely to be axed include Beavis and Butthead and MTV’s Most Wanted.

Daily Mail has reached out to MTV for comment. 

The move comes after the popular European Music Awards was axed last year due to cuts.

It took place in November at Manchester’s Co-Op Live, with Rita Ora hosting the show.

The Best Song award went to Sabrina Carpenter for her smash hit Espresso from her Short n’ Sweet album.

Best UK act was won by Raye and the Best Pop award went to Ariana Grande who wasn’t there at the ceremony.

Other shows that are likely to be axed include Beavis and Butthead and MTV’s Most Wanted

South Park was a staple show on the channel, as well as other iconic 90s series

Best Hip-Hop award went to Eminem while the Best Electronic gong went to Calvin Harris.

Elsewhere Jimin won in the Best K-Pop category while Peso Pluma was victorious in the Best Latin group.

The Best R&B and Best Afrobeats awards went to Tyla – who also performed at the event while the Best New award went to Benson Boone who opened the show with his hits.

The Best Rock award went to Liam Gallagher while Busta Rhymes accepted the Global Icon award at the event.

Later on the Best Alternative award went to American pop rock band f Imagine Dragons.

The Best Collaboration award went to LISA feat. Rosalía for their hit NEW WOMAN.

It is responsible for kickstarting the TV careers for many stars, including Love Island’s Maya Jama , Cat Deeley (pictured), Kelly Brook and Emma Willis

Taylor Swift performing at the MTV EMAs 2024, held at Manchester’s Co-Op Live