Reality shows often captivate audiences, especially when they spotlight a charismatic lead. Netflix’s latest offering, the third season of America’s Sweethearts: Dallas Cowboys Cheerleaders, is no exception. This season offers viewers an in-depth look at the demanding world of cheerleading, following the squad’s journey through the 2025-2026 season, from the grueling audition process to the excitement of the NFL season.
Beyond the dazzling performances in their signature Lucchese boots, the series delves into the behind-the-scenes efforts of those who contribute significantly to the team’s success, yet do not step onto the field. One such pivotal figure is Kelli Finglass, a legendary figure in the Dallas Cowboys Cheerleaders organization.
Featured prominently in the series, Kelli Finglass plays a crucial role within the Dallas Cowboys organization. As the Director of the Dallas Cowboys Cheerleaders, she is also a central figure on America’s Sweethearts: Dallas Cowboys Cheerleaders. According to Creative Artists Agency (CAA), Finglass is instrumental in maintaining the cherished legacy of the Dallas Cowboys Cheerleaders while introducing innovative strategies to keep the team relevant and progressive.
Finglass is featured prominently in the show, but what is her exact role in the Dallas Cowboys organization?
Who is Kelli Finglass?
Kelli Finglass is the Director of the Dallas Cowboys Cheerleaders. She is also one of the main stars on America’s Sweethearts: Dallas Cowboys Cheerleaders. CAA states Finglass does more than just run the team; her role is all about “balancing the iconic legacy of the Dallas Cowboys Cheerleaders with modern, forward-thinking strategies.”
When Was Kelli Finglass a Dallas Cowboy Cheerleader?
Finglass was a part of the cheer team from 1984 to 1989. Once she became an alumni, she “brought a visionary approach to the organization in the early 90s, blending deep-rooted tradition with bold innovation to elevate the team’s presence on and off the field.”
Finglass works with fellow alumni Judy Trammell to maintain the cheer team’s reputation while continually evolving the choreography and leadership.
In an interview with DECIDER, the two women reflected on how meaningful the team is in their lives. For Finglass, seeing the team receive a 400% pay raise is representative of her years of hard work: “I was very proud of them. The entire organization wants to make sure they feel valued. We needed to have a discussion at the right time when we could make changes, and that has happened now. They’re happy with the program’s enhancements, and we’re happy for them. We want our team to be productive and feel valued.”
How Long Has Kelli Finglass been the DCC Director?
According to CAA, Finglass has held this position for “over three decades.” During her time as director, Finglass secured “the Dallas Cowboys Cheerleaders’ place in the Smithsonian“and has “elevated the status of cheerleaders as cultural icons, showcasing the power and potential of women in leadership roles.”
Whether or not your familiar with Finglass, it’s clear she is the cheer team’s backbone that continues to push them to victory.
All episodes of America’s Sweethearts: Dallas Cowboys Cheerleaders are now streaming on Netflix.