Meghan Markle returned to Instagram at the start of 2025 after a five-year hiatus. And since her return, Prince Harry’s wife has been very active promoting her brand and new business ventures including her Netflix show With Love, Meghan as well as her new lifestyle products As Ever and her upcoming podcast titled Confessions of a Female Founder.

The former Suits star has also set up an online shop where fans can purchase some items from the duchess’ go-to brands. But what she shared about her reason for launching the shop has baffled some people, and now one expert is asking questions.

Expert wants to know how fans are asking Meghan anything

Meghan’s ShopMy page features some of her favorite fashion and beauty products, and the duchess will receive a commission for any items fans purchase.

She made the announcement via an Instagram Story, telling her followers: “Many of you have asked, so here you go! A little shopping to start the week. More to come.”

She shared links to her “shop my closest” page showcasing several pieces of clothing, jewelry, and handbags to choose from with the message: “A handpicked and curated collection of the things I love — I hope you enjoy them!”

But Meghan claiming “many of you have asked” left some people scratching their heads as to who asked her and how they were able to do that. That’s because unlike most influencers, Meghan has her comments turned off. Therefore, since her fans can’t actually engage with her, how are they asking about her the products she uses?

At least one PR expert wants to make it make sense as to where the duchess was “asked” from.

Hayley Knight, co-founder and communications director at PR agency Be Yellow, told Express: “The claim that ‘many have asked’ for this shopping venture raises questions, given her limited direct audience engagement.

“If demand is coming through PR-managed inquiries rather than organic interaction, it feels more like a business play than a response to consumer interest.”

Meghan’s latest venture feels like we’re seeing the ‘collapse of Meghan the humanitarian’

Meghan’s new ventures so far this year have veered away from one thing the duchess used to heavily promote, and that is her humanitarian efforts.

According to sources who spoke to Express: “We’re seeing the collapse of the Meghan-as-humanitarian narrative. You simply can’t talk about dismantling institutions, advocating for women’s rights and humanitarian causes–and then pivot straight into affiliate marketing, influencer-style brand placements and monetising your own taste. It’s the kind of jarring contrast that’s hard to ignore.”

Another said that the Duchess of Sussex seems to be “stuck in 2014 Instagram” with the launch of her new online shop.

Other insiders believe that Meghan’s mistake is that she has “access, reach, and impact but the strategy right now lacks clarity, consistency, and direction. She’s no longer blurring lines between personal brand and purpose, she’s blowing them up.”