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In 2025, North West, the 12-year-old daughter of Kim Kardashian and Kanye West, has become one of the most talked-about young fashion icons in Hollywood. Over the past year, North has been turning heads with her daring fashion choices, which include bold outfits and accessories that challenge conventional preteen style. Her selections, such as a notably controversial dermal finger piercing, showcase her self-assuredness and bold approach to personal expression. These choices have sparked discussions on what is considered age-appropriate fashion and the impact of celebrity culture. Recently, North has caught the public’s eye by unveiling a fresh look featuring bleached eyebrows. Here’s what you need to know.
North West debuted bleached eyebrows while out with Kim Kardashian
Fearless in her fashion decisions, North West has spent 2025 experimenting with her personal style. Whether it’s her hair, nails, or wardrobe, North isn’t hesitant to step outside the box, even if it means facing significant online criticism.
In December 2025, North revealed a look her fans hadn’t seen before—bleached eyebrows. According to Page Six, she was spotted at Nobu in Malibu, California, accompanied by Kim Kardashian and friends. North sported a sleek all-black ensemble, including black cargo pants, a sweatshirt, and black sunglasses, allowing her vibrant blue, waist-length hair and freshly bleached brows to make a statement. While fans are used to seeing North’s hair in braids, this time, she wore it straight with a center part.
North seemed unfazed by the attention from the paparazzi. In one photo, she confidently flashed a peace sign, evidently at ease with the spotlight.
As for Kim Kardashian, she looked equally stylish while out with her daughter. She donned a black bomber jacket, striking red pants, and tall, thigh-high leather boots. The reality star’s hair was pulled back into a ponytail, with flowing waves cascading over one shoulder.
As for Kardashian, she also looked cool while out with her preteen daughter. Kardashian sported a black bomber jacket, tight red pants, and wide thigh-high leather boots. The reality star had her hair pulled back in a ponytail, allowing her waves to cascade down one shoulder.
Kim Kardashian and Kanye West’s daughter doesn’t care what the haters think
North West is willing to wear exactly what she wants despite the hate that she might receive from others online. On TikTok, she showcased her newly bleached brows in several clips. The preteen is seen lip-synching to music as she shows off her blue hair, makeup, and brows. In one TikTok, she and Kim Kardashian are lip-synching together and wearing the outfits they wore in the photos taken outside of Nobu.
Previously, she addressed the controversy over her finger piercing in another TikTok. “This is for everyone that’s mad over a finger piercing,” she put in text over a clip of her lip-synching to audio. The audio says, “Why are you crying? How old are you? Just pull it together.” And before she issued this, she and her mother commented jointly on TikTok to the criticism with, “it’s okay.”
North West is ‘very opinionated’ about what her mother wears
Not only does North West want to retain style icon status herself, but she also cares what her mom, Kim Kardashian, looks like. Kardashian told Vogue in 2022 that her eldest daughter already had a lot of opinions about clothing and what she wore.
“North is very opinionated when it comes to what I’m wearing,” Kardashian said at the time. “She’ll always complain when I’m wearing too much black. I showed up at her school on Valentine’s Day wearing head-to-toe pink, and she got so excited she ran over and hugged me. [Of course] she opened my coat, saw the black lining, and says, ‘Mom, you’re still wearing black.’”
Given North’s recent outfit, it seems she doesn’t mind wearing the color black anymore.