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North West is making waves in the fashion industry with her very own brand.
The young entrepreneur, daughter of celebrity powerhouses Kim Kardashian and Kanye West, is gearing up to introduce a clothing and jewelry collection named “NOR11.” This exciting venture is backed by trademark filings that The U.S. Sun has uncovered.
The “NOR11” brand name might already ring a bell for some. Back in December, North shared Instagram photos showcasing black fur hats adorned with the “NOR11” logo, worn during a fun outing with friends.
The brand’s name cleverly merges the first three letters of North’s name with the number 11, marking the age at which this creative idea took root.
Kim Kardashian has taken steps to secure the brand’s future by submitting three separate trademark applications. These cover a wide array of products including dresses, hats, loungewear, jewelry, watches, handbags, and cosmetic cases.
The applications were filed through KimYe’s Kid Inc., a California company incorporated in August 2023. Although the company name references both Kim and Kanye, state records reportedly list Kim as the sole officer. The registered office is associated with her longtime business manager, Lou Taylor.
North has recently been experimenting with bold looks, including blue hair and dermal piercings.
Earlier this year, she previewed a collaboration with her father titled “Piercing on My Hand (Ye Version)” in which she referenced public reaction to her piercings.
“Piercing on my hand, the other holding bands,” she rapped. “No friends, just filter, you wouldn’t understand.”
She later added, “Went to school for two days, then I got banned/Skipping school, yeah, I do it on the daily,” before rapping, “Got some new rings, yeah, they’re so crazy.”
In the track, she also rapped about wanting “more piercings and tats” and loving her blue hair.
During a joint Interview Magazine conversation with her mother published in October, North spoke about her fashion influences. When Kim asked about her favorite style, she replied, “I like streetwear and ’90s. Tyler, the Creator; my dad; me!”