Despite the recent Australian regulations prohibiting children under 16 from managing their own social media profiles as of December 10, Billie remains a presence on her mother’s Instagram, which is followed by an impressive 754,000 users.

The 11-year-old has appeared in her AFL WAG mother’s latest sponsored Instagram post, promoting a Mermade hair styling tool. 

While kids under 16 have been banned from having their own social media accounts in Australia as of December 10, Billie can still appear on her mum’s Instagram page, which boasts 754,000 followers. 

The images showed Billie beaming as she brandished a pink hair tool while mother and daughter styled their hair in the bathroom. 

The caption alongside the post directed Bec’s followers to make purchases from the haircare brand along with a special discount code. 

It’s not the first time Bec has drawn Billie into the world of influencing.

Rebecca Judd has recruited her daughter into the wild world of influencing. The 11-year-old has appeared in her AFL WAG mother’s latest sponsored Instagram post, promoting a Mermade hair styling tool. Both pictured

The images showed Billie beaming as she brandished a pink hair tool 

In June, she enlisted the help of her daughter to make several sponsored posts to her Instagram Stories to thank a bath and body brand for freebies. 

‘What have you got there?’ Bec asked her daughter on-camera, who ‘woo-hooed’ as she unboxed a gift set from All Kinds in her school uniform. 

Billie dutifully held up the press materials inside the box for the camera before Bec read them aloud. 

‘We’ve got a mini Spongebob, we’ve got shower foam, and bubblegum,’ she said as she sat down to unbox the baby pink gift pack.

‘Yeah try it,’ Bec encouraged gently, as Billie reached for a lip balm. 

Bec has been posting clips and images of Billie to her Stories more frequently in the past year, as her second-eldest child enters her tweenage years. 

The model and influencer shares four children – Oscar, 13, Billie, 11, and twins Tom and Darcy, eight – with retired footy great Chris Judd. 

In March, the Melbourne-based rich lister booked a $5,000 private suite at Rod Laver Arena so Billie could watch Billie Eilish in style on her Hit Me Hard and Soft: The Tour.

In June, she enlisted the help of her daughter to make several sponsored posts to her Instagram Stories to thank a bath and body brand for freebies

Bec took to Instagram, where she documents her lavish lifestyle, to memorialise the big night out, first sharing a picture of the mum and daughter duo beaming for a mirror selfie.

In a recent fan Q&A, Bec characterised her daughter as ‘a weapon at everything’. 

Describing her children’s personalities, she added:  ‘Oscar: kind, responsible, smart, diligent. 

‘Darcy: Super cruisy, funny and creative. Tom: Elon Musk.’

One fan asked the mum-of-four how she juggles running her full-to-the-brim household.  

‘With anxiety and mum guilt,’ the fashion designer confessed.