Reese Witherspoon looked nothing short of sensational as she announced Sunnie, a Gen Z-focused spin-off of her Hello Sunshine label, at the Cannes Lions International Festival of Creativity on Wednesday.

The American actress, 49, put on a leggy display in a chic white mini dress, featuring short puffed sleeves, a scoop neckline, a figure-hugging design, and exposed stitch detailing. 

Flaunting her long, toned pins, Reese added inches to her frame with a pair of white stiletto heels, which featured a large buckle fastening. 

On stage, Reese described Sunnie as a ‘celebration’ of young women’s creativity, curiosity and agency. 

She said: ‘It’s been a dream of mine to build a space where young women can be the truest version of themselves, 

‘We’ve discovered that young women are not defined by doom and gloom as they’re often portrayed in media – they’re complex, creative individuals with incredible agency. 

Reese Witherspoon looked sensational as she announced Sunnie, a Gen Z-focused spin-off of her Hello Sunshine label, at the Cannes Lions International Festival of Creativity on Wednesday

The American actress, 49, put on a leggy display in a chic white mini dress, featuring short puffed sleeves, a scoop neckline, a figure-hugging design, and exposed stitch detailing

‘Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life’s challenges while embracing their authentic selves.’ 

According to The Hollywood Reporter, the multi-platform brand will feature collaborations with such Gen Z creators and celebrities as YouTuber Lana Condor, Canadian high diver and social media personality Molly Carlson, and Young Sheldon actress Raegan Revord.

The group announced strategic alliances with organizations including AnitaB.org, Child Mind Institute, IF/THEN Initiative, and Purdue University, which will serve as the brand’s official university partner.

The Sunnie ecosystem will span social content, digital zines, book clubs, custom curriculum, and real-world events. 

Maureen Polo, head of direct-to-consumer at Hello Sunshine said: ‘Young women – despite the many pressures they face – are intentionally creating space for joy,

‘They’re writing their own stories, setting boundaries, finding community, and embracing both digital and real-world connections on their terms. 

On stage, Reese described Sunnie as a ‘celebration’ of young women’s creativity, curiosity and agency

‘And yet, 75 percent say advertising rarely reflects how they actually talk, dress, or act — a clear signal that the industry still isn’t truly seeing them.

‘Sunnie will support and amplify these efforts, providing content, curriculum, and experiences that resonate with how they actually live their lives, not how adults assume they do.’ 

Hello Sunshine was launched in 2016 by Reese and Sarah Harden and has produced TV series such as Big Little Lies and The Morning Show.

It was acquired by Kevin Mayer and Tom Staggs’ Candle Media in 2021, according to the publication.  

She said: ‘It’s been a dream of mine to build a space where young women can be the truest version of themselves,’

She continued: ‘We’ve discovered that young women are not defined by doom and gloom as they’re often portrayed in media – they’re complex, creative individuals with incredible agency’