Roku just launched a brand new, ad-free streaming service that offers a library of television and movies at a shockingly low price.

Launching Aug. 5, Howdy will feature thousands of television shows and movies from Lionsgate, Warner Bros. Discovery, and FilmRise. Howdy will also feature Roku Original titles.

“Priced at less than a cup of coffee, Howdy is ad-free and designed to complement, not compete with, premium services,” Roku founder and CEO Anthony Wood said in a press release. “We’re meeting a real need for consumers who want to unwind with their favorite movies and shows uninterrupted and on their terms. Howdy is a natural step for us at Roku, extending our mission to make better TV for everyone, by making it affordable, accessible, and built for how people watch today.”

The new streaming service is being launched as a “complement” to the Roku Channel, the company’s free, ad-supported streaming platform.

The new ad-free service will be available for $2.99 a month.

In a press release, the company noted that price point is not a trial or introductory offer for subscribers, hinting that the streaming service will remain available at $2.99 for some time.

Speaking to Deadline, Wood said Howdy was launched in “response to the reality that many consumers are interested in a service that is ad-free and low-cost.”

“We feel Howdy is in an excellent position to win over those viewers who want to unwind with some of their favorite movies and TV shows, uninterrupted,” Wood stated.

Howdy will feature a library of popular titles that include Weeds, Mad Max: Fury Road, The Blind Side, and more.

Howdy is currently available now on Roku.

It will later become available on mobile and other platforms.