RUSSELL WILSON AND CIARA SHARE WHAT'S NEXT FOR CLOTHING LINE, 3BRAND
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Russell Wilson and Ciara recently sat down with TODAY’s Jenna Bush Hager for a sweet interview about their relationship, clothing brand, and what’s next as they settle into life in New York.

“It’s so cute seeing New York through our kids’ eyes right now,” Ciara shared during the interview. “They’re excited. The kids are ready.”

Wilson, who now plays for the New York Giants, also opened up about the possibility of expanding their family.

When asked about baby number five, he replied with a smile, “I do think it’s going to happen. Part of it is, practice makes perfect.”

Ciara and Wilson first met in 2015. At the time, Ciara was already mom to son Future Zahir, now 11, from a previous relationship with rapper Future.

The couple married in 2016 and went on to welcome three children together: daughter Sienna Princess, 8, son Win Harrison, 5, and their youngest, Amora Princess, who was born in December 2023.

Beyond parenting and football, Wilson has also taken on the role of entrepreneur with 3Brand, the couple’s kids’ clothing line that combines sports, music, and fashion with a focus on wellness and purpose.

“Three Brand has been amazing,” Wilson said. “Ciara was pregnant — the day before she had Wynn — and I said, ‘We should start a kids’ line. Let’s call it Three Brand.’ [It’s] about sports, music, fashion, mind, body, soul. It’s been an amazing journey.”

Wilson also revealed that he hand-drew the brand’s logo himself and spoke about its charitable mission.

“You can go to ThreeBrand.com and get everything from there. Every time somebody buys something, we give back to charity. I think we’ve given almost $3 million at this point.”

 

As the brand continues to expand, Wilson shared news of their upcoming Back to Fall campaign.

“Those pictures you just saw were for that,” he said. “It’s really cool. That’s going to be at Dick’s Sporting Goods September 1 … You can also shop online at ThreeBrand.com.”

“It’s really about inspiring the next generation of kids to dream and make their goals happen,” he added.

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