Serena Williams recently praised her daughters for their natural talent in front of the camera during their commercial debut in an ad campaign for the children’s clothing line Janie and Jack. The tennis icon shared that her little ones effortlessly embraced the spotlight, showing a flair for modeling from the very start.

“Having my girls in the campaign was only right because this collection is all about family,” Williams told People Magazine in an exclusive interview. “Olympia had so much fun expressing her style, and Adira, even at her young age, loved being part of it in her own way. They were naturals.”

Williams went on to tell the outlet that the shoot was lively and fun, turning into a truly unforgettable, “family moment.” She went on to further admit that one of the “sweetest parts” about the shoot was seeing “Olympia’s confidence.”

“One of the sweetest parts was seeing Olympia’s confidence in the director’s chair with the clapboard, and watching her and Adira posing together in matching looks,” the proud mom raved about her children. “It was my first campaign alongside both girls and it was such a memorable experience for all of us.”

Williams tells the outlet that her eldest daughter’s assistance on set went beyond the director’s chair. The six-year-old also helped with the design process and wardrobe selection.

“Olympia was so excited to see the matching outfits! Since she helped pick out the colors and patterns during the design process, she was already invested, and luckily, we shared the same favorites,” Williams said. “She loved all the pink looks, especially the Love Pink Dress, which the whole family matched in.”

“It was a completely different experience — so much more personal and meaningful. Watching them be themselves and bring their own personalities into the shoot made it really special.”

Williams summed up her thoughts on the special day with her girls by saying, “It’s really special to create something that families can share and make memories in,” she says. “Fashion is a way to express joy, and I love that this collection brings that to life.”

The tennis legend shares her two children with Reddit co-founder, Alexis Ohanian. 

Photo: Janie and Jack Instagram; Serena Williams Instagram