Taylor Swift has an undeniable knack for setting trends, and her latest influence is making waves in the jewelry world. Following her engagement announcement, Swift has sparked a renewed interest in old mine-cut rings, according to insights from the managing director of Berganza. He shared with Showbiz Cheat Sheet the significant impact Swift has had on jewelry trends.

Taylor Swift has impacted jewelry trends, according to an industry expert

Swift’s extraordinary success and her devoted fan base mean that virtually everything she does captures widespread attention. Her sartorial and accessory choices are no exception, often becoming trendsetters themselves. A prime example of this influence is seen in the popularity of friendship bracelets from her Eras Tour.

“Taylor Swift’s impact on jewelry is fascinating,” remarked Justin Daughters, the managing director at Berganza. He highlighted, “The Eras Tour friendship bracelets are particularly noteworthy. Drawing inspiration from her song ‘You’re On Your Own, Kid,’ these bracelets have transcended their role as mere concert memorabilia. The exchange of these bracelets among fans has transformed them into a ritual of shared experience. From a jeweler’s viewpoint, it’s a remarkable illustration of how jewelry can connect people and convey meaning that surpasses its physical worth.”

“Taylor’s influence reaches beyond fashion, impacting gemstone trends as well,” he explained. “Her latest track ‘Opalite,’ thought to nod to Travis Kelce’s October birthstone, has caused a 31% increase in searches for opalite and opals over the span of a week, amassing 77,000 searches last month. This kind of immediate ripple effect in the industry is something we monitor closely. When a cultural icon like Swift can elevate a gemstone to trend status practically overnight, it underscores her unique blend of cultural and aesthetic influence.”

“Taylor’s influence extends to gemstone trends, too. Her [new] track ‘Opalite,’ thought to reference Travis Kelce’s October birthstone, sent searches for opalite and opals surging 31% in a week, reaching 77,000 searches last month,” he said. “That’s the kind of tangible ripple effect we watch closely in the industry, when a pop culture figure can turn a gemstone into a trend overnight, it speaks to her rare combination of cultural and aesthetic influence.”

He described her styling as “sustainable and sentimental”

She joked that she should have invested in friendship bracelet beads

Swift is well aware of the impact her Eras tour had on jewelry trends. During the record-breaking tour, Swift’s fans made friendship bracelets to trade with other concertgoers. As Daughters noted, the idea came from the song “You’re on Your Own, Kid,” in which she sings, “So, make the friendship bracelets, take the moment and taste it.” 

Swift loved that her fans made and embraced this trend.

“I would hear all these stories about people making friends,” Swift said on The Graham Norton Show. “And the whole friendship bracelet thing was pretty beautiful, too, where people would make the friendship bracelets and they would trade them with each other and they’d meet each other. They are the friendship bracelets. And it was kind of this sweet thing that the fans did on their own.”

It became such a phenomenon that Swift joked she should have invested in the beads used to make the bracelets.

“We didn’t, like, market this,” she said. “This wasn’t, like, a thing we did. Or else I would have invested in beads.”

Taylor Swift wore thousands worth of jewelry for her ‘Life of a Showgirl’ film

In The Official Release Party of a Showgirl, a theatrical film released on Oct. 3, Swift wore $30,000 worth of jewelry. She wore a $21,440.56 necklace with the phrase “Never Not Travel” engraved on a gold plate. 

She also wore a $7,900 Tiffany pendant with a diamond-encrusted “T” in an apparent nod to Travis Kelce.