“This isn’t just trend-following — it represents a fundamental shift in how people view engagement rings,” he said. “Where once the focus was purely on carat weight and brand recognition, today’s consumers are prioritising uniqueness, craftsmanship, and personal meaning. Swift’s choice reinforces that the most significant rings aren’t necessarily the largest or most conventional, but those that reflect genuine personal style.”

While most couples can’t afford a ring with such a huge price tag, they can still take inspiration from Swift’s ring.

“For couples considering their own engagement rings, Swift’s choice offers a valuable lesson,” he explained. “The most meaningful pieces are those that genuinely reflect who you are as a couple, crafted by artisans who understand that they’re creating not just jewellery, but the physical embodiment of a life-changing moment.”

He believes Swift’s ring is important for the industry

While some celebrities have flaunted vintage rings in the past, Rakholia said Swift’s ring might push interest in the style.

“The Swift effect on engagement ring trends will likely persist well beyond the initial media frenzy,” he said. “While we have seen similar pieces before — Scarlett Johansson’s antique Art Deco ring with an old mine-cut diamond in 2013, Mary-Kate Olsen’s vintage 1950s Cartier piece, and Milla Jovovich’s vintage old mine-cut stone — Taylor is now setting the definitive tone for renewed interest in bespoke design services, vintage-cut diamonds, and independent artisans.”

To Rakholia, this would be a welcome change for the industry.

“This shift toward personalisation and craftsmanship represents exactly the kind of evolution our industry needs — one that values human skill, individual expression, and lasting quality over mass appeal.”