Their diamonds have been worn by the likes of PR queen Roxy Jacenko, cricket WAG Candice Warner and multi-millionaire Bachelor star Snezana Wood.

Even Khloé Kardashian is a fan.

But Shannakian Fine Jewellery, one of Melbourne’s most recognisable elite jewellers, is now fighting for its reputation after the state government consumer watchdog issued a damning public warning.

Following 67 customer complaints, Consumer Affairs Victoria has slapped donkey ears on the high-end brand for its alleged handling of complaints and refunds.

For customers who have been complaining online for months about their supposedly poor experience with the luxury retailer, it has been a long time coming.

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Melbourne-based Shannakian Fine Jewellery is fighting for its reputation after the state government consumer watchdog issued a damning public warning. (Pictured: The Bachelor star Snezana Wood wearing jewellery from the label; it is not suggested Mrs Wood was aware of the customer complaints when she advertised Shannakian’s products)

Following 67 customer complaints, Consumer Affairs Victoria has slapped donkey ears on the high-end brand for its alleged handling of complaints and refunds. (Pictured: Rebecca Judd in Shannakian earrings; it is not suggested Mrs Judd was aware of the customer complaints when she advertised Shannakian’s products)

Arpee Shannakian (left, with Byron Bay influencer Ruby Tuesday Matthews) was described as a director of the business in a company Instagram post from May 2023

Customers claim Shannakian Fine Jewellery ‘accepted payment for jewellery but failed to provide it in a reasonable time, failed to provide refunds when requested and failed to provide a refund for faulty products’, according to the CAV public warning.

One client claimed to have paid the business $27,000 for a necklace which they claim to have never received. They asked for a refund but it was allegedly not provided.

CAV notes that the majority of complaints stemmed from sales done via Shannakian Fine Jewellery’s Instagram page, which has more than 25,000 followers.

Others customers have also expressed their frustration on social media after having similar experiences with the brand. It’s unclear how many of these customers were among the 67 who complained to CAV.

‘So glad to see this! I had huge issues with them several years ago. About time it has been made more public!’ one person wrote.

Another said: ‘It took three months, many messages that mostly went unanswered to receive my product.

‘At one point, they called to tell me they were sending it out on Friday and how sorry they were for the delay and nothing. Received my order a month or more after the phone call.’

A third customer shared: ‘The first two dealings with them I had absolutely no issues therefore I proceed with another two orders and this is where it all came undone.

For customers who have been complaining online for months about their supposedly poor experience with the retailer, it has been a long time coming. (Lawyer and reality star Zana Pali is seen wearing a Shannakian necklace; it is not suggested Ms Pali was aware of the customer complaints when she promoted Shannakian’s products on Instagram)

In 2019, Kris Jenner was spotted wearing a necklace from the label during an episode of Keeping Up with the Kardashians

Khloé Kardashian was seen donning a similar design, with a custom made ‘KOKO’ necklace 

‘Lengthy delay on order. [They] promised a necklace would be ready for Christmas, says [They] sent it but couldn’t find tracking.

‘To this day no necklace has even shown up. Message after message and finally [they] refunded the money.’ 

Founder Hovig Shannakian opened the Melbourne jewellery store in 2007. His wife Arpee was described as a director of the business in an Instagram post from May 2023.

Since then, its reputation has been bolstered by local and international celebrities who have worn the jewellery, either through unpaid endorsements or via paid partnerships and contra deals.

In 2019, Khloé Kardashian and her ‘momager’ Kris Jenner were seen wearing Shannakian necklaces during an episode of Keeping Up With the Kardashians.

The brand’s jewellery is often worn by celebrities attending the Melbourne Cup and WAGs at the Brownlow Medal. Kahlia Howe, wife of Collingwood player Jeremy Howe, wore Shannakian diamonds to the 2024 Brownlow. (It is not suggested Mrs Howe was aware of the customer complaints when she wore Shannakian’s products on the red carpet)

Candice Warner, the wife of cricketer David Warner, once described the paperclip necklace by Shannakian Fine Jewellery as ‘my most favourite necklace of all time’. (It is not suggested Mrs Warner was aware of the customer complaints when she endorsed the brand’s jewellery)

Kris wore a custom-made a personalised LOVEY necklace, a reference to her grandchildren’s nickname for her. Khloé was seen donning a similar design, this time a custom-made ‘KOKO’ necklace.

The brand’s jewellery is often worn by celebrities attending the Melbourne Cup and WAGs at the Brownlow Medal.

Candice Warner, wife of retired cricketer David Warner, once described the paperclip necklace by Shannakian as ‘my most favourite necklace of all time’.

When contacted for comment, Hovig told Daily Mail Australia: ‘It was all a surprise to me. My wife had a lot of personal things going on so I wasn’t aware of the order delays.

‘I’m doing my best to finish all orders or offer refunds. I’m still running my business. If anyone has any issues, contact me as we are resolving all issues.

‘I have already dealt with the 67 customer complaints. We are fixing it and I want to do the right thing by everyone and still make beautiful jewellery.

‘If anyone needs anything, directly contact me.’