Meghan Markle Debuts New Lifestyle Brand, American Riviera Orchard, With Strawberry Jam
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Meghan Markle just soft-launched her new lifestyle brand, American Riviera Orchard, with a super-exclusive homemade jam, and the social media responses have been oh-so-sweet.

Only a few of Meghan Markle’s friends and former colleagues received a special gift to celebrate the soft launch of her brand. The exclusive jar of strawberry jam was made using ingredients from Montecito, the neighborhood in Santa Barbara where Markle resides with Prince Harry and their two children, Archie and Lilibet. Each jar had the brand’s logo on it.

Photo: Instagram/@mrstracyrobbins

The labels also featured a handwritten number from 1 to 50, indicating that only 50 individuals, including fashion designer Tracy Robbins and Markle’s family friend Delfina Blaquer, received this unique gift. The packaging of the jar, wrapped in cream linen and tied with a cotton ribbon, reflects Markle’s love for country living and the relaxed vibes of Santa Barbara, also referred to as the “American Riviera.”

Markle’s recent social media comeback with the launch of her brand on Instagram on March 14 has generated excitement. This move surprised many as Markle had been absent from social media platforms for the past five years. Although Markle has not disclosed details about the products from American Riviera Orchard, trademark applications filed with the U.S. Patent and Trademark Office on March 9 suggest that the brand has plans to offer a wide range of lifestyle products in the future.

On the list alongside kitchen goods like textiles, dinner wares, cookbooks, and yes, jellies and jams, are gardening tools, planners, bath towels, makeup, room fragrances, jewelry, home decor, skin-care products, and pet goods (a nod to the royal couple’s dogs Pula, Guy, and Mamma Mia), among other items.

But what we’re especially pumped about are all the wellness items for which the brand has reportedly sought exclusive trademark rights, too, which include meditation blankets, yoga bolsters, yoga straps, yoga blankets, and meditation cushions, according to People. If you’re a fan of Markle, this may not surprise you; she’s been known to practice yoga regularly (after all, her mom is a yoga instructor) and maintain a twice-a-day meditation practice.

The gifted jams from the forthcoming brand also seem right on theme with another soon-to-come venture for the Duchess: a Netflix series about her love of all things domestic and aesthetic (think: cooking, gardening, and hosting), set to be filmed in Montecito. No title or release date have been shared yet—but we can only suspect American Riviera Orchard will have a starring role.

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