(NEXSTAR) — We’re still a few days out from Super Bowl LIX, but the commercials set to air between the action are already catching attention.

More than 120 million viewers are expected to tune in to the game Sunday and companies are paying top-dollar to make sure their brand is seen by the millions of watching eyes.

Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulled out.

The high demand seems to have pushed prices to a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds. Fox declined to comment on the specific price tag for 30 seconds, which can vary depending on placement and other factors. But in an earnings call in November, CEO Lachlan Murdoch said ad space had sold out at “record pricing.” Last year, a 30-second spot went for around a reported $7 million.

Despite those hefty price tags, some companies released their ads well before the game kicked off. Here are some of the most talked about commercials from this year’s Super Bowl.

Budweiser

The beer brand is once again relying on its beloved Clydesdales for its Big Game ad spot. This year, an ambitious foal makes its “first delivery.” You can see the ad before the Super Bowl by clicking here.

Michelob Ultra

Another brand under the Anheuser-Busch umbrella tapped Willem Dafoe and Catherine O’Hara for its commercial. The beloved actors play pickleball hustlers in this spot. While you may be familiar with the sport that has been sweeping the nation, Dafoe told the Associated Press that he was unfamiliar with “this phenomenon of pickleball” until this job. You can see “The ULTRA Hustle” here.

Stella Artois

David Beckham has long been the face of Stella Artois, but it turns out someone else may have his face — at least according to the ad. The teaser features Beckham learning from his parents (not his actual parents) that he has a twin, named Other David, that he never knew about. You’ll have to wait until Super Bowl Sunday to meet Other David, but you can watch the teaser now by clicking here.

Bud Light

Sticking with the beer commercials for a moment, you can catch comedian Shane Gillis, singer Post Malone, and hall of fame quarterback Peyton Manning serving as the “Big Men on Cul-de-Sac.” We can’t launch a Bud Light into your kitchen (spoiler alert), but we can direct you to the ad, seen here.

Coors Light

OK, one more beer commercial won’t hurt, right? Playing into its promotional gaffe and temporary name change, Coors Light is using its Super Bowl ad spot to highlight how viewers will likely feel on the Monday after the big game. See it here.

Hellmann’s

When Meg Ryan and Billy Crystal starred in “When Harry Met Sally” in 1989, they likely didn’t think it would be Hellmann’s mayonnaise that would reunite them in 2025. They may, however, have been able to guess a certain scene in a deli would come back to haunt (or maybe highlight?) them again. You can see that commercial here — but maybe make sure you’re wearing headphones first, if you’re in public.

Häagen-Dazs

“Fast and Furious” fans may enjoy Häagen-Dazs’ Super Bowl commercial, featuring Vin Diesel, Michelle Rodriguez, and Ludacris. You can see the “not so fast” ad here.

Uber Eats

While it doesn’t appear that we have the full commercial yet, Uber Eats has dropped a worthwhile 30-second clip of what is sure to be a talked-about ad. In it, Martha Stewart and Charli XCX take on a new social media trend in which “we listen and we don’t judge” — you can watch the ad here and then be the judge of its viral-ness.

Taco Bell

In another apparent teaser, rapper Doja Cat photobombs a drive-thru camera at a Taco Bell, only to be immediately scolded for it. According to the ad, the full Super Bowl commercial will feature actual photos from actual Taco Bell drive-thru cameras — so if you’ve been through one recently, you may want to tune in to the game on Sunday. Until then, you can catch the teaser released by Taco Bell in the video player below.

There are also some nonexistent ads that have caught attention. State Farm pulled out of its planned advertising to focus on the devastating California wildfires. Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis’ Jeep and Ram brands having announced an appearance.

The Associated Press contributed to this report.