In Bristol, Virginia, the spirit of giving took center stage this holiday season as a local smoke shop and its team dedicated their Christmas Eve to bringing joy to over 100 children in the area.

Zack Blevins, who owns 44 Alchemy, partnered with his wife and staff to handpick gifts for these local youngsters, aiming not only to spread the wonder of Christmas but also to shift perceptions surrounding his business.

Despite their busy lives as full-time travel nurses and soon-to-be parents, Blevins and his wife were eager to extend a helping hand during the festive season, with the added context of their involvement in the cannabis industry.