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(NEXSTAR) – Amazon has announced the closure of its Amazon Fresh and Amazon Go physical locations, pivoting its focus toward expanding Whole Foods Markets instead.
Known for their cutting-edge technology, Amazon Fresh and Go stores allowed shoppers to bypass traditional checkout lines entirely. While the company found these stores offered “valuable insights” into customer preferences, it admitted they lacked a “truly distinctive customer experience” paired with a sustainable economic model for widespread growth.
Amazon confirmed on Tuesday that these locations will begin to shutter, with many slated to transform into Whole Foods Market stores.