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Related video: In 2023, Barbie created a new doll, aimed at kids as young as 3 years old.
ST. LOUIS, Mo. (WFLA) — Barbie is celebrating all things music this year, announcing its 2025 Career of the Year and a new doll, highlighting a popular musical artist.
In a press release, the company unveiled the 2025 Career of the Year: Women in Music. While honoring this industry role, Barbie is spotlighting 17-time Grammy award winner Alicia Keys with a one-of-a-kind Barbie Role Model doll.
The decision to highlight women in the music industry was designed to inspire to next generation of girls. Featuring two specific roles— Musical Artist and Tour Manager, Barbie hopes this will allow children to explore the limitless careers in music, both on stage and behind the scenes.
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Musical group (Barbie) -
Alicia Keys and Ann Mincieli Barbie dolls -
In the music industry, only 22% of artists are female, while tour managers only make up 31% worldwide, according to a study from the USC Annenberg Inclusion Initiative.
“Barbie is thrilled to highlight the role of Tour Manager, a career in the music industry where women are often underrepresented.”
Pop singer Alicia Keys, who received the Dr. Dre Global Impact Award at the Grammy Awards last month, and her recording and mix engineer, Ann Mincieli, are being honored with their own Barbie dolls.
The Role Model dolls are available for purchase on Mattel Shop and online only at Amazon, Target and Mattel Creations starting at $29.99.
In 2024, Barbie released the Women in Film collection, featuring four industry roles— Studio Executive, Director, Cinematographer, and Actor.
