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TikTok has successfully brokered a deal to establish a new American entity, sidestepping the long-anticipated ban that had threatened its operations in the United States for years.
The social media giant reached agreements with key investors, including Oracle, Silver Lake, and MGX, to create the TikTok U.S. joint venture. This new entity will function with stringent safeguards designed to protect national security, incorporating extensive data protection measures, algorithm security, content moderation, and software assurances for American users, as outlined in a company statement released on Thursday. For U.S. users, the TikTok experience will remain unchanged.
Adam Presser, formerly TikTok’s head of operations and trust and safety, has been appointed CEO of the new venture. He will collaborate with a predominantly American board of directors, which includes TikTok’s global CEO, Shou Chew, comprising seven members in total.
This agreement concludes years of uncertainty surrounding the future of the immensely popular video-sharing platform in the U.S. Previously, Congress passed, and President Joe Biden signed, legislation that threatened to ban TikTok unless it transitioned away from its Chinese parent company, ByteDance, by January 2025. The platform briefly went offline due to this mandate, but former President Donald Trump issued an executive order on his first day in office to maintain its operations while pursuing a sale arrangement.
Alongside prioritizing data security, with American user data housed locally under Oracle’s management, the joint venture will also concentrate on enhancing TikTok’s algorithm. This content recommendation system, which curates videos based on user preferences and interests, will be retrained, tested, and updated using U.S. user data, as the company disclosed in its announcement.
Oracle, Silver Lake and the Emirati investment firm MGX are the three managing investors, who each hold a 15% share. Other investors include the investment firm of Michael Dell, the billionaire founder of Dell Technologies. ByteDance retains 19.9% of the joint venture.