JONESBOROUGH, Tenn. — On a festive Saturday, the heart of Downtown Jonesborough transformed into a scene reminiscent of the North Pole for the much-anticipated Santa’s Christmas Village. The event drew families into a winter wonderland, where the joyous clatter of horse-drawn carriages could be heard as they leisurely trotted through the charming streets.

Amidst the holiday cheer, market stalls brimmed with unique gifts, enticing shoppers to find perfect presents. Meanwhile, little ones eagerly delivered their wishlist letters to Santa’s special mailbox, hoping their Christmas dreams would soon come true.

Cameo Waters, serving as the Tourism and Main Street Director for the Town of Jonesborough, shared insights with News Channel 11 about the enchanting Santa Mart. This thoughtful initiative allows children to experience the joy of giving during the festive season by selecting gifts for their loved ones.