DUBAI – For nearly two weeks, Iranians have been grappling with the most extensive internet blackout in the Islamic Republic’s history. This unprecedented shutdown has not only cut off access to the global web and vital information but has also severely impacted businesses dependent on digital marketing.

On January 8, authorities disabled internet access amid nationwide protests that have been met with a harsh crackdown, with activists reporting over 4,000 fatalities and more casualties feared. Connectivity has only been partially restored in recent days, limited to certain domestic sites, and while Google is operational in some capacity, most search results remain inaccessible.

Officials have yet to provide a clear timeline for when full internet services will resume, causing widespread concern among businesses about their sustainability.

A pet shop owner in Tehran, who prefers to remain anonymous due to fear of government retaliation, reported that his sales have plummeted by 90% since the unrest began. “I primarily conducted business through Instagram and Telegram, which are now inaccessible. The government suggests domestic alternatives, but our customers aren’t using those platforms,” he explained.

These internet disruptions are the latest challenge squeezing businesses across the nation.

The internet outage compounds economic pain already suffered by Iranians. The protests, which appear to have halted under a bloody suppression by authorities, began Dec. 28 over Iran’s rial currency falling to over 1.4 million to $1. Ten years ago, the rial traded at 32,000 to $1. Before the 1979 Islamic Revolution, it traded at 70 to $1.

The currency’s downward spiral pushed up inflation, increasing the cost of food and other daily necessities. The pressure on Iranians’ pockets was compounded by changes to gasoline prices that were also introduced in December, further fueling anger.

Iran’s state-run news agency IRNA quoted a deputy minister of communications and information technology, Ehsan Chitsaz, as saying the cut to the internet cost Iran between $2.8 to $4.3 million each day.

But the true cost for the Iranian economy could be far higher. The internet monitoring organization NetBlocks estimates each day of an internet shutdown in Iran costs the country over $37 million.

The site says it estimates the economic impact of internet outages based on indicators from multiple sources including the World Bank and the International Telecommunication Union, which is the United Nations’ specialized agency for digital technology.

In 2021 alone, a government estimate suggested Iranian businesses made as much as $833 million a year in sales from social media sites, wrote Dara Conduit, a lecturer at the University of Melbourne in Australia, in an article published by the journal Democratization in June. She cited a separate estimate suggesting internet disruptions around the 2022 Mahsa Amini protests cost the Iranian economy $1.6 billion.

The 2022 internet disruptions’ “far-reaching and blanket economic consequences risked further heightening tensions in Iran and spurring the mobilization of new anti-regime cohorts onto the streets at a time when the regime was already facing one of the most serious existential threats of its lifetime,” Conduit wrote.

More than 500 people were reportedly killed during that crackdown and over 22,000 detained.

Prosecutors target some businesses over protest support

Meanwhile, prosecutors have also begun targeting some businesses in the crackdown.

The judiciary’s Mizan news agency reported Tuesday that prosecutors in Tehran filed paperwork to seize the assets of 60 cafes it alleged had a role in the protests. It also announced plans to seek the assets of athletes, cinema figures and others as well. Some cafes in Tehran and Shiraz have been shut down by authorities, other reports say.

Internet cuts drive more outrage

The financial damage also has some people openly discussing the internet blackout.

In the comments section of a story on the internet blackout carried by the semiofficial Fars news agency, believed to be close to the country’s paramilitary Revolutionary Guard, one reader wrote: “For heaven’s sake, please do not let this internet cut become a regular thing. We need the net. Our business life is vanishing. Our business is being destroyed.”

Another commentator questioned why the internet remained blocked after days with no reports of street protests.

It’s not just the internet blackout that is hurting businesses. The violent crackdown on the protests, and the wave of a reported 26,000 arrests that followed, also have dampened the mood of consumers.

In Iran’s capital, many shops and restaurants are open, but many look empty as customers focus primarily on groceries and little else.

“Those who pass by our shops don’t show any appetite for shopping,” said the owner of an upscale tailor shop in Tehran. “We are just paying our regular expenses, electricity and staff … but in return, we don’t have anything.”