Rahm Emanuel Faces New Hampshire Challenge as 2028 Presidential Bid Takes Shape

WARNER, N.H. – For Rahm Emanuel, the journey back to the White House begins with the rugged terrain of rural New Hampshire.

The former Democratic congressman, who also served as White House chief of staff, mayor of Chicago, and U.S. ambassador to Japan, hasn’t officially declared a bid to return to Washington’s political scene. Yet, his weekend visit to the Granite State, renowned for hosting the nation’s first presidential primary, was anything but discreet.

Emanuel engaged in the traditional New Hampshire political customs, attending union hall gatherings and hosting intimate house parties. At one such gathering in the charming backyard of a Concord residence, he mingled with voters and delivered a speech focusing on middle-class challenges and tax system inequities.

Adding a unique twist to his visit, Emanuel embarked on a bicycle tour.

During this three-day expedition, Emanuel cycled 117 miles from Portsmouth on the coast to Hanover near the Vermont border. He playfully named it the “Spin-Free Tour,” reflecting his straightforward style, which he believes is crucial for a Democratic Party eager to recover from the setbacks of 2024.

“Tough times require a tough leader,” Emanuel told The Associated Press during a break at a coffee shop in Warner. “I don’t think this is just about learning the words to ‘Kumbaya.’”

For someone who has spent the better part of three decades in the highest orbits of political power, the 66-year-old Emanuel is in the unusual position of lacking a natural platform. His likely rivals in a Democratic presidential contest are mostly younger and, as governors, senators or a recently departed vice president, can more easily attract attention.

And despite his thick resume, Emanuel isn’t especially well known outside political circles, as demonstrated by a woman who asked who he was after he left the coffee shop. When informed that it was Emanuel and that he was considering a campaign, she responded, “A campaign for what?”

How Emanuel taps into tenacity to overcome hurdles

Emanuel is tapping into his hard-wired tenacity in hopes of overcoming such challenges.

As many prominent Democrats focus on castigating President Donald Trump, Emanuel has released a flurry of policy proposals addressing everything from social media bans for children to prediction markets and a mandatory retirement age of 75 for those in public office. That would prevent him from seeking a second term if he were elected.

Emanuel is often on the road, talking education in Mississippi and Michigan. He’ll travel to Israel next month to address the U.S.-Israeli relationship as the war in Gaza has spurred new divisions in both political parties, especially among younger voters.

He is a regular guest on podcasts ranging from those hosted by Katie Couric and Kara Swisher to shows focused on fly fishing. He often uses the appearances to knock his own party for overreaching in cultural debates, particularly those involving the rights of transgender people. It’s a message of centrism that has echoes of that of the first president he served, Bill Clinton.

“We did things that were really ridiculous,” he said of Democrats on an episode of Couric’s podcast that posted last week. “Rather than worry about classroom excellence, we were worried about bathroom and locker room access.”

And he hops on the bike.

The tour gives him a chance to both demonstrate his physical fitness at a time of heightened awareness of the nation’s aging political leaders and to introduce himself to the state’s notoriously picky voters before the rest of the field swoops in after the November midterms.

“It is early,” said Rep. Maggie Goodlander, D-N.H., who appeared alongside Emanuel at the Concord house party. “But what I’d say is the people in New Hampshire know how to vet candidates and they’re the most engaged electorate in the country.”

Martha Kruse, a 76-year-old retired special education teacher from Laconia, New Hampshire, is just that type of voter. Active in her local Democratic Party, she traveled to the Concord event to see Emanuel after hearing him in interviews.

“I’m going away really enthused about him,” she said, adding that he was “right on” to prepare a campaign so early.

Riding through the hills of rural New Hampshire

The future of the presidency seemed a world away during a hilly 20-mile stretch of the ride on Saturday, which included an elevation gain of more than 1,300 feet. Along with a cadre of friends and aides, Emanuel cycled past homes where residents were tending to their yards or celebrating a recent graduation on their front patio. He was chatty at times as he rode with the pack and cycled alone at other points, showing little strain in navigating the steep hills.

With summer finally creeping into New England, the humidity was high and the rain was occasionally intense. The group stopped for water and snacks every 10 to 15 miles, huddling under a barn during one rainy stretch. A small group of local activists met up with Emanuel at the coffee shop in Warner, where he held court from a rocking chair.

But the realities of modern politics occasionally asserted themselves. The group at one point cycled past signs praising Trump and denigrating his predecessor, Joe Biden. As the miles dragged on, a chase vehicle crept by periodically with cameras poking out the window to capture scenes that could later be shared on social media, where Emanuel now has an almost daily presence.

And the whir of the midterms wasn’t far away. In neighboring Maine, Graham Platner was contending with a drumbeat of reports about his history with women that has left some Democrats worried that the party’s path to a Senate majority is suddenly imperiled. Emanuel, who helped power Democrats to their sweeping 2006 victories in the U.S. House, said the “jury is still out” on whether Platner can win the Senate race.

“Everybody is holding their breath whether this is the start of something or the end of something,” he said.

Emanuel hopes voices of moderation are prevailing

But as the broader debate over the Democratic Party’s ideological future unfolds, Emanuel said he thought voices of moderation were prevailing. He noted recent wins by Rebecca Bennett, who emerged from a crowded Democratic primary in New Jersey with the nomination for a competitive House seat, along with Josh Turek, the new Democratic Senate nominee in Iowa.

“There’s a bigger character piece to this than ideological,” Emanuel said. “There’s radical moderates and their profile and character speak to kind of fighting a system, which is what’s needed right now.”

The bike tour was certainly not John McCain’s “Straight Talk Express,” the 2000 campaign bus from which the Arizona Republican senator opined on any question that came his way to seize attention and mount a surprise New Hampshire win over front-runner George W. Bush. But some voters said they were open to Emanuel.

Don Daley, a 60-year-old state employee from Concord, watched Emanuel talk from a bench in the backyard of the house party. He said that Emanuel probably “steps on a few toes.”

“But I think that’s what we need right now,” he said. “Some of our Democratic leaders haven’t been strong enough.”