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(NEXSTAR) – Target has confirmed that its Price Match Guarantee program, which allowed customers to “match the price” of a Target item they found to be cheaper at Amazon or Walmart, will soon apply only to prices found to be less expensive at Target’s own stores or Target.com.
The program will still allow price-matching with Walmart and Amazon until July 28, a representative for Target confirmed.
Target had launched the program to provide customers with peace of mind and “a sense of satisfaction that you paid the right price without sacrificing experience,” according to Target’s website. But according to the company, customers were “overwhelmingly” using the Price Match Guarantee to comparison shop at Target or Target.com (i.e.., if the online price was cheaper than the in-store price, or vice-versa) or to redeem a lower price within 14 days of purchase.
“We’ve found our guests overwhelmingly price match Target and not other retailers, which reflects the great value and trust in pricing consumers see across our assortment and deals,” the company wrote in a statement shared with Nexstar.
Target’s policy, after July 28, will still allow for price adjustments within a 14-day window.
“We’re always working to deliver consumers outstanding value and give them confidence to choose Target, with our everyday low prices, affordable and quality-focused owned brands, incredible deals, free-to-join membership program, Target Circle, and more,” a spokesperson for the company said.
Target was the only retailer of the three (Target, Walmart, Amazon) that had continued to offer a price-matching policy for items found at the rival retailers. Walmart’s current policy does not allow for price-matching against competitors, and Amazon does not offer price-matching, claiming its prices are “constantly” being evaluated to stay competitive.