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HomeLocal NewsThe Impact of Bad Bunny's Super Bowl Performance on NFL Business Prospects

The Impact of Bad Bunny’s Super Bowl Performance on NFL Business Prospects

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SAN DIEGO (Border Report) — The NFL’s choice to spotlight Puerto Rican artist Bad Bunny, also known by his birth name Benito Antonio Martínez Ocasio, aligns with their overarching business agenda, as highlighted in an article by Front Office Sports.

The publication notes that the NFL is keen on appealing to diverse demographics while simultaneously expanding its global reach.

Bad Bunny topped Spotify’s global artist rankings in 2025.

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