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University of Illinois Students and Professor Share Insights on AI’s Role in Super Bowl Ads

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CHAMPAIGN-URBANA, Ill. (WCIA) — With nearly 100 million viewers tuning in for the big game on Sunday, one standout observation emerged: artificial intelligence took center stage in the commercials.

“I made a prediction last night,” recalled University of Illinois student Shea Richards. “I thought, ‘There are going to be over 10 ads featuring AI.’ I was spot on.”

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