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Many have attributed the poor box office reception to Disney’s “Strange World” to the film’s lack of marketing. It’s unclear why this was, but it has not stopped fans from theorizing. One Redditor commented, “Disney clearly sent this one out to die. The question is, why? They devalued their own films due to putting them onto Disney+ so soon. Was this supposed to be a theatrical redemption? But why didn’t they market it?” The user went on to explain how they believed “Strange World” was initially supposed to be released via Disney+ and not theaters.
Some Reddit comments claimed that getting parents to bring their children to theaters is much more challenging in today’s world. However, not everyone agreed with this sentiment, citing the massive success of “Minions: Rise of Gru” as an example of how animated films can still produce big box office numbers (per Box Office Mojo ). One Redditor also noted that “Strange World” simply lacked a “hook.”
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Also worth noting is that “Strange World” marks the first Disney animated feature to contain a lead gay character with Ethan Clade (Jaboukie Young-White). As a result, the film was banned in several countries (via Deadline). Some theorize that Disney was apprehensive about heavy advertising due to this. Twitter user @jordanjwoodson believes “Disney is 100% going to blame ‘STRANGE WORLD’s’ inevitable bad box office on the fact that there’s an openly gay character in the movie when in reality, it’s going to flop because they didn’t market it at all.”
It’s still unclear why “Strange World” didn’t receive love in its marketing, but regardless of the true intent, the film will hopefully find its audience down the road.
