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While Jules Bass is no longer with audiences, his work continues to entertain millions of viewers across the world. With their company, the duo single-handedly cornered the animated Christmas special market, as their works such as “Frosty the Snowman” and “The Little Drummer Boy” continue to receive airtime throughout the holiday season. However, Bass and Rankin’s most popular work continues to be “Rudolph the Red-Nosed Reindeer.” The success of the special led to two direct sequels, including a crossover with Frosty the Snowman.
Produced for NBC in 1964, the stop-motion special, which clocks in at just under an hour, is the longest-running Christmas special in television history, per The New York Post. “Rudolph” will celebrate 58 years this upcoming holiday season, when it will air multiple times throughout December. Very few programs have such cross-generational appeal, but somehow, Rudolph and his friends have managed to stay relevant in an animated landscape dominated by CGI.
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“It feels homemade to the point where generations of children were inspired to try to do their own versions of it with their action figures and bendable figurines and things like that,” said critic Matt Zoller Seitz when speaking to CBS about the special and Bass’ legacy. Despite having a cultural hold that doesn’t seem to dissipate, “Rudolph the Red-Nosed Reindeer” almost never saw the light of day. Luckily, Bass and Rankin persisted in their vision, creating a classic that was seen by over 5.7 million viewers in 2021 (via TVLine).
