Target has everything, doesn’t it? Where else can you buy tube socks, motor oil, and a Frog-Man (or is it Leap Frog?) action figure at the same time? Well, yes, lots of places, but if a new Target ad is to be believed, the retailer also carries stuff that Marvel’s newest tech genius needs to build her own suit of armor.

“Wakanda changed things, forever,” Williams (Dominique Thorne) says at the start of the commercial, as we see images of ships flying over the capital of the fictional nation. The commercial then cuts to a less fantastical location, Boston, where Williams is tinkering in her workshop. As Williams asks the viewer “So how will you share your brilliance with the world,” the commercial intercuts images of a young girl engineering something with her friends.

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Realizing that something is missing, that girl decides to go to Target to sketch, where she just so happens to run into Williams getting tools (because she may have a Tony Stark-sized intellect, but she doesn’t have a Tony Stark-sized bank account). After taking a look at the girl’s drawings and offering some encouragement, Williams heads back home to fire up her armor. “After all, you never know where you’ll find inspiration,” Williams says, which seems to say that it doesn’t matter where you shop, so there’s no sense in scorching your retinas with Target’s red and white aesthetic.

Of course, the valuable part of the commercial involves Williams working the Ironheart armor. While a few toys for Black Panther: Wakanda Forever and set photos from the Ironheart Disney+ series have given us an idea of what to expect from the MCU’s newest armor-based hero, this is the first time we’ve seen it in live-action. With a familiar high-pitched whirr, the arc reactor clicks on, and a blue glow illuminates the smile on Williams’s face. But the best part comes at the end when Williams tests the pulse receptor on her gauntlet. She turns to the side and fires the weapon, the concussive blast knocking her backward off-screen. “Let’s goooo!” we hear her shout with enthusiasm.