A new short showcasing Riri Williams/Ironheart, portrayed by Dominique Thorne, was released by Target in anticipation of the character’s debut appearance in “Black Panther: Wakanda Forever.” Taking place in Boston, Massachusetts, the ad bounces between Williams working on her suit of armor and a young girl designing an energy source that she’s building out of what seems to be LEGOs. The two cross paths at Target, where Williams asks the girl about her sketched-out designs and gives encouraging energy and some helpful tips to the youngster. The short concludes as it mirrors Williams completing part of her suit while the girl finishes her model, with a cheeky addition after the logos that sees Williams testing out her laser’s blasting capabilities, with some exceedingly power-packed results. 

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Putting aside that Williams was able to find technology available at Target good enough to build an Iron Man suit of armor, the short is a sweet and delightful introduction to Williams’ character. Not only is her intelligence clear as day (certainly in line with Wakanda’s scientific prowess), but her spunky and good-hearted personality radiates off the screen, especially in her interaction with the young girl. The ad’s editing is equally clever, as it weaves between the young girl and Williams pursuing their respective scientific ventures, showcasing that greatness can come from anywhere. If this doesn’t make you want to see Ironheart in action (and create that sick LEGO model), then we don’t know what will.