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Despite Forbes’ claim that “Shark Tank’s” Lori Greiner is the least likely to close a deal, she came through for Seth Friedman and Justin Koehneke and their Bottle Bright business. “I don’t agree with a lot of the comments that have been made up here,” she told them. “I think that this is a solution to a big problem, so I’m gonna make you an offer.” Despite Kevin O’Leary’s disbelief, she stands firm that she knows there’s a market for their product.
The two Vermont mountain bikers came up with the product when they realized how difficult it was to get the inside of their hydration bags clean. Tired of using harmful chemicals like bleach to clean out their bottles, they created their natural product using mineral and organic-based ingredients instead. But the sharks didn’t see much potential in the product, with Robert Herjavec even saying that “anybody that truly cares about cleaning their water bottle already has an option.”
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Lori helped prove the naysayers wrong. The effervescent tablets are still going strong, selling on their website, Amazon, REI, and even at Whole Foods. After the company itself was sold to Hydrapak, Seth Friedman and Justin Koehneke seem to have gone their separate ways. Friedman doesn’t seem to have a LinkedIn page, while Koehneke’s LinkedIn says that he’s been self-employed as an email marketing specialist since 2020.
