While high-profile figures associated with MAGA and Fox News often showcase designer labels like Veronica Beard and Self-Portrait, they’ve also shown a penchant for more accessible fashion choices, such as those from Zara. Known for its budget-friendly offerings, Zara first launched in Spain in 1975, and has since become a go-to for many, including some leading women during Donald Trump’s time in office. The retailer is popular for its affordable price range, with most items priced under $100, and many even below $50 or $30.

Among those seen sporting Zara’s stylish yet economical pieces are Ivanka Trump, daughter of the former president, and Melania Trump, the former First Lady. Despite its affordability, Zara maintains a reputation as an aspirational brand, according to Raquel Rodriguez, a public relations expert and stylist at Sumissura. She explained to the Daily Mail that the brand’s success lies in offering trendy, accessible fashion. “It provides stylish options at unbeatable prices, catering to a wide audience,” Rodriguez noted.

Rodriguez further elaborated, “It’s intriguing that individuals with significant purchasing power might choose Zara over high-end labels, yet Zara excels at delivering a luxe look without the luxury price tag.” One standout moment was when Press Secretary Karoline Leavitt chose a Zara outfit for her inaugural press briefing in the White House’s West Wing. She wore a striking berry-colored two-piece suit with a belted back. The tailored blazer, highlighted by a pleated collar and sleek black buttons, originally priced at $109, was later discounted to $43.90.

The matching pants were originally $49.90 but went on sale for $19.96. She was also seen wearing a long, pink-and-white tweed coat from Zara as she stepped off of a Seahawk aboard the USS George Washington in Japan this October. The jacket is no longer available for purchase, but the fashionista paired it with black pants and patent leather black flats. During her Father’s first term, Ivanka Trump was also spotted wearing Zara on many occasions.

Of course, the former Presidential Advisor once had her own affordable clothing line. In March 2018, she headed off to work in Washington, D.C., donning a black jacket from the store, which had large pearl detailing at the collar and pockets. The coat cost less than $90 at the time. Over the past few years, she’s continued to wear many items from the store, including in 2020, when she stepped out in a chic, camel-colored suit, which she had paired with a black $5,500 Lady Dior bag.

‘It’s a brand that has prices and tastes for everyone,’ Rodriguez said about the retail giant. ‘Their stock is huge, and they know what to offer and where. Here in Spain, they don’t sell the same things in the Madrid store as in the Paris store, nor do they have the same prices,’ she explained. ‘They don’t advertise and invest in technology. Now you can try on all the clothes virtually and the result is spectacular. What better way to try on and see how their clothes fit you without going to the store? That’s why it’s so popular.’

The store has even reached the office of the First Lady. She wore the $39 coat her way to McAllen, Texas, where she said ‘good luck’ to children taken from their parents. Melania addressed the viral moment in her 2024 memoir, Melania, as she claimed it was meant to protest against ‘anonymously sourced reporting.’ Zara has also proved to be a hit with the ladies on FOX News, like anchors Gillian Turner and Sandra Smith. Just this week, Smith wore a bright red tweed blazer from the store, which was detailed with large gold buttons at the breast.

Turner is seemingly fond of the fashion label’s blazers as well, as she recently wore a forest green one with silver buttons, and a tailored black jacket for another broadcast. Plus, before Trump’s re-election last year, his Special Assistant and Communications Advisor, Margo Martin, used to link her clothing items on her Instagram page for followers, and many items were from Zara. However, since entering office, she’s deleted her links.

‘When you walk into a Zara store or visit the website, it feels like you’re shopping at a semi-luxury store,’ Rodriguez told Daily Mail. ‘It copies catwalk trends very well and conveys confidence as it doesn’t bombard you with advertising. The message is: we won’t bother you with advertising and we’ll give you pure trends at an unbeatable price.’