Imagine a blend of former Trump White House aides, a dash of conservative Christian principles, an enthusiasm for fashion, and a First Lady gracing the cover. This concoction is the formula behind MAGA’s version of Vogue.

In much the same way that Fox News and Newsmax positioned themselves as rivals to CNN, and Truth Social emerged as a competitor to Twitter, The Conservateur is making its mark in the fashion industry, championing the “trad wife” aesthetic.

Diverging from mainstream fashion outlets, this lifestyle and fashion platform, which recently expanded with the launch of its podcast, Sincerely American, embraces cultural conservatism, Christian nationalism, and a stance against ‘woke’ ideologies.

The Conservateur caters to traditional wives and those aspiring to that lifestyle, proudly standing as an anti-feminist voice. It aspires to revive what it describes as ‘long-lost moral and aesthetic refinement.’

Described as the creation of fashion enthusiasts and conservative political minds, the brand’s mission is to spark a ‘counter-cultural revival among women,’ according to its founders.

‘Dedicated to timeless truths, our project transcends politics to provide a nostalgic oasis, a spirited salon, and a community for women who aspire to become the best versions of themselves. With its steadfast commitment to excellence, faith, and virtue – even when it’s not in vogue – The Conservateur’s runway is limitless,’ the site states. 

Its latest story, ‘Melania Trump’s ‘Top Gun’ Turn Is the Cool-Girl Blueprint for Fall,’ is an ode to the outfit the First Lady wore to the US Navy’s 250th anniversary celebration earlier this month.

The First Lady was photographed aboard the USS Harry S. Truman in Norfolk, Virginia in a stylish Lamarque leather bomber jacket, a crisp white shirt, dark blue straight-leg jeans M.i.h and a black croc-skin loafers by Emme Parsons. 

Isabelle Redfield, 25, and Jayme Leagh Franklin, 26 – two former Trump White House staffers – are behind MAGA’s answer to Vogue magazine 

The Conservateur embraces cultural conservatism, Christian nationalism, and anti-‘ woke ‘ rhetoric

‘Per usual, Melania’s outfit was perfectly attuned to the moment — respectful of the occasion yet modern in its simplicity. 

‘She has a gift for dressing with intention: never overdressed, never underdone. 

‘Where others might chase spectacle, our First Lady opts for quiet confidence and impeccable tailoring, understanding that respect for setting is itself a form of elegance,’ writes Isabelle Redfield, the site’s cofounder and creative director. 

‘It’s this awareness — both aesthetic and situational — that has long made Melania Trump a model of composure. Every ensemble is a study in how to command attention without ever demanding it.’

The Conservateur’s fawning over the First Lady comes after years of criticism by conservatives that Melania Trump’s omission from the cover of Vogue is a mark of liberal bias in fashion media.

The site recently published advice on how to dress for the US Open.

‘Seats are hot, plastic, and unforgiving. Shorts stick, skirts ride up, and you’ll spend the match fidgeting. A long, breathable maxi is the uniform that works,’ it urged.

It also published an interview with Riley Gaines, the conservative activist and former collegiate swimmer known for campaigning against the participation of trans women in women’s sports. 

The site’s latest piece, written by Redfield herself, fawns over First Lady Melania Trump and her ‘Top Gun’ look which embodied ‘quiet confidence and impeccable tailoring’ at the US Navy’s 250th anniversary celebration earlier this month

The website also featured an interview with former collegiate swimmer and fellow conservative Riley Gaines, who is known for campaigning against the participation of trans women in women’s sports

The fashion and lifestyle site has also recently launched its accompanying podcast hosted by Franklin and conservative activist Camryn Kinsey, Sincerely American 

In it, the athlete explained that her main hope for the unborn daughter she was carrying at the time was that she never has to share a locker room with anyone who wasn’t born biologically female.

More recently, the outlet didn’t miss an opportunity to deride Taylor Swift and her new ‘The Life of a Showgirl’ album as ‘raunchy’ and ‘vulgar.’

The Conservateur was founded by Redfield, 25, and Jayme Franklin, 26, friends who met while working as junior staffers during Donald Trump’s first administration.

‘We want a revival where femininity is hot again, and family is perfect, not punishment,’ Franklin said.

The D.C. resident recently teamed up with her best friend, Camryn Kinsey — whom she also met while working in the White House in 2020 — to launch Sincerely American, the companion podcast to The Conservateur aimed, in their words, to ‘spark a countercultural revival among Gen Z women.’

Kinsey is the conservative Christian activist who famously fainted during an on-air guest appearance on Fox News last spring from apparent dehydration.

Aside from urging listeners to drink as much water as possible, the duo got catty about popular podcaster Alex Cooper and her hit podcast, Call Her Daddy — a format that they nevertheless mimic in several ways.

Both also slammed actress Emma Watson for saying there’s too much pressure on women to marry and have kids.

Franklin and Kinsey also met while working in the White House in 2020

Franklin, the founder and CEO of The Conservateur, is also a frequent guest commentator on Fox News 

‘It is such a selfish way of living if you truly think about it,’ Kinsey said about staying single, without children.

Franklin — the more edgy of the two, partial to flagging her self-professed ‘hot takes’ before uttering them — derided mainstream Protestant religions in the latest podcast. 

She is Catholic.

‘These Anglican, Episcopalian, Methodist, Lutheran, I’m calling all your churches out.

‘They’re all led by women now, they’re all totally woke, and they all don’t adhere to any biblical truths whatsoever and they’re trying to have inclusivity and representation for people who hate you. 

‘Stop trying to cater ourselves to people who hate everything you stand for. I’m so sick of it,’ she told listeners.

Both Franklin and Kinsey derided mental health care.

‘I think therapy is one of the worst things that has ever happened in this country,’ Franklin said. 

Franklin, 26, married husband Drake Franklin (far left) after meeting him on the Trump campaign 

‘This is such a hot take. When a man says he’s in therapy, to me, I know these liberal women love that. 

‘I am the exact opposite. That is like the biggest red flag ever.’

‘The gender lines have been blurred and, like, men just embracing these feelings, like women are actually on a completely different hormonal cycle where, like, men only have one cycle so you should be stoic and you should be rock solid in your emotions,’ Kinsey added. 

‘I completely agree with you. It just, it gives me the ick almost.’