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TARGET customers take to Twitter to discuss their feelings on the new self-checkout policy at select stores.
The department store is testing out a new self-checkout policy in an attempt to better the customer experience.
At a handful of locations, Target decided to restrict self-checkout to 10 items to less.
Customers buying more than 10 items are now required to use full-service lanes with cashiers.
A Target spokesperson said the test was designed to shorten wait times and “better understand shoppers’ preferences.”
Customers have taken to X, formally known as Twitter, providing mixed reactions to the new policy.
“Nope. If my only option is self-checkout I leave my full cart and walk out,” said an outraged customer.
“I’m not being paid to do their job. And esp at places like Walmart, where someone checks my receipt to make sure I didn’t steal? Nah, f*** that,” they continued.
“I’m an introvert and I hate self-checkout,” said one user.
“Something always goes wrong and then I have to wait for someone to come help and I look like an idiot.”
Some people were very passionate about their dislike of self-checkout.
“I used to love it years back,” expressed a customer.
“But now that innocent people get “accidentally” charged with shoplifting, I refuse to go near it,” they went on.
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“I will never and I mean never use self-checkout,” one affirmed.
Other consumers expressed their enjoyment of self-checkout via X.
“Extrovert here. I love self-checkout,” wrote a commenter.
“I always head for the self-checkout,” said one user.
“I prefer self-checkout. I like to bag my stuff the way I want it bagged too. And I’m typically faster,” another person wrote.
“I’m one of those introverts. I also prefer to bag my own stuff because I have these spiffy grocery bags with a solid bottom and they always load them so damn heavy I can’t carry them,” said another introverted customer.
A few customers were disappointed about the new policy.
“Took us years to get used to self-checkout, now they take it away …typical,” said another.
“I like to bag my own stuff so this bummed me out,” expressed a customer.
While many retailers have found self-checkout leads to higher merchandise losses, Target stated that was not a factor in testing this new policy.
However, not all customers believed this statement.
“It’s loss prevention regardless of what they are saying. Pure and simple,” a commenter affirmed.
Target recently expressed that their shrink, or loss of product due to factors such as employee theft and shoplifting, continues to be a significant financial problem for Target.
“Growth in shrink remains a significant financial headwind and we’re determined to continue making progress in the years ahead,” Target CFO Michael Fiddleke said in an earnings call with The Wall Street Journal.