Tricia McLaughlin has been associated with President Donald Trump since his initial term in 2017. However, it is only lately that she has begun to embrace the distinctive Republican aesthetic.

As the Assistant Secretary for Public Affairs, McLaughlin plays a key role as the principal advisor to Kristi Noem, the Secretary of Homeland Security.

At 31, McLaughlin has an impressive resume, having served in the first Trump administration and later as the communications director for Ohio Governor Mike DeWine. She has now returned to Washington, D.C., to continue her work at the Department of Homeland Security.

Working closely with Noem, who herself has been in the spotlight for her style choices, McLaughlin seems to be drawing inspiration from her boss’s fashion sense.

Recently, viewers of Fox News have noticed McLaughlin adopting a ‘MAGA makeover,’ with significant changes to her hair and makeup, capturing the attention of many.

‘Mar-a-Lago face’ is the name given to the striking features of some of the women working for President Trump.

The term has been used to describe many members of Trump’s staff, like Greek Ambassador Kimberly Guilfoyle, Trump’s daughter-in-law Lara Trump and even his own wife Melania Trump.

In older pictures on McLaughlin’s social media, McLaughlin sported a more natural look with noticeably lighter makeup. 

Tricia McLaughlin has been part of President Donald Trump’s team since his first term in 2017, but has only recently started sporting the infamous Republican look. Pictured: In 2018 (left) and 2025 (right)

She was often seen wearing lighter colors, with muted pink hues on her lips and softer eye shadow. 

Her long, blonde hair also fell more naturally, with a slight wave.

But in more recent interviews, the Department of Homeland Security staff member had applied noticeably heavier makeup, particularly around the eyes and lips, with harsher bronzer and blush.

McLaughlin’s hair has also changed, with it now looking much more voluminous. 

Her makeover hasn’t gone unnoticed by observant viewers with many branding her as the new ‘MAGA Barbie.’

‘Just another MAGA-doll…’ one wrote.

‘As long as you have the Mara-Lago look, credentials and competence mean nothing apparently,’ wrote another, in response to a Fox News segment.

Daily Mail previously reported that Trump ‘has long expressed admiration for those who look like they are from Hollywood “central casting.”‘ 

The 31-year-old previously held roles in the first Trump administration, and momentarily left DC to work for Ohio Governor Mike DeWine before coming back to DC – with a new look. Pictured in 2020

McLaughlin, the assistant secretary for Public Affairs, serves as the principal advisor to Secretary of Homeland Security Kristi Noem, has been seen with heavier makeup recently 

Although the look is synonymous with high-profile female Republicans, ordinary women and even some men are said to be requesting the makeover, and the prospective patients allegedly come from both sides of the political aisle.

Noem is a prime example of a staffer who has undergone a MAGA makeover, with much speculation over potential cosmetic treatments. 

Oregon-based plastic surgeon Dr Sean McNally, who did not examine or treat Noem, previously told the Daily Mail that he suspects Noem may have had a few cosmetic ‘tweakments’ as she’s stepped out in the limelight.

He explained that the biggest differences he sees in her appearance are her ‘brow position’ as well as her ‘lip fullness.’

Specifically, Dr McNally told Daily Mail that he believes that Noem may have undergone an upper eyelid blepharoplasty, which removes excess skin and fat from the area.

‘It’s a bit hard to tell what’s going on with her upper eyelids with the new lashes, but I’d suspect she’s had an upper eyelid blepharoplasty with a brow pexy,’ Dr McNally said.

When it comes to her changing pout, the plastic surgeon suspects lip filler.

‘Simple filler is the most likely reason for the increase in fullness, which also doesn’t happen naturally with the aging process,’ he explained.

Recently, actress Sydney Sweeney has also faced backlash, with critics declaring her ‘Mar A Lago transition is almost complete’ after a recent appearance on The Tonight Show Starring Jimmy Fallon.

The 28-year-old’s bob was straightened to metallic sleekness, and her features were cocooned in heavy makeup, including dark lipstick.